Indian lifestyle brand Zouk has appointed Bollywood actress Kriti Sanon as its brand ambassador. This collaboration aims to strengthen Zouk’s presence among consumers who seek style and functionality while valuing traditional craftsmanship.
Why Kriti Sanon Is the Perfect Fit for Zouk
Disha Singh, founder of Zouk, expressed her excitement about this partnership, stating: “Kriti’s confidence and authenticity make her a great fit for Zouk. She represents the modern Indian consumer—someone who values heritage but also embraces contemporary trends.”
Pradeep Krishnakumar, co-founder of Zouk, added that Kriti’s influence and appreciation for Indian craftsmanship align seamlessly with the brand’s vision of creating stylish and functional handbags.
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Kriti Sanon on Her Partnership with Zouk
Kriti Sanon shared her enthusiasm for the collaboration, saying: “Zouk’s approach to design instantly resonated with me. Their bags beautifully blend traditional Indian elements with modern aesthetics. I love brands that tell a story, and Zouk does that effortlessly. I’m excited to be part of this journey and represent a brand that truly celebrates contemporary Indian fashion.”
Zouk’s Commitment to Stylish and Functional Accessories
Zouk is known for its innovative designs that incorporate Indian artistry into contemporary fashion. With Kriti Sanon on board, the brand aims to further its mission of offering thoughtfully crafted, high-quality accessories that appeal to the modern consumer.
Final Thoughts
Kriti Sanon’s partnership with Zouk marks an exciting new chapter for the brand. By combining elegance, heritage, and functionality, Zouk continues to redefine contemporary Indian fashion. With Kriti’s influence, the brand is set to reach a broader audience, celebrating India’s rich craftsmanship with every handbag.
