Shibashish Roy has officially taken charge as the CEO and MD of Croma, effective April 1, 2025. A seasoned professional with over two decades of experience within the Tata Group, Roy was initially announced as CEO in November 2024 and has since worked closely with outgoing MD Avijit Mitra to ensure a seamless leadership handover.
Roy has played a pivotal role in enhancing Croma’s footprint and elevating the customer experience, driving improvements across both online and offline sales channels during his tenure.
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Chairman of Infiniti Retail, Naveen Tahilyani, expressed confidence in the new leadership, highlighting Shibashish Roy’s smooth transition over the last five months as part of a structured succession plan. He acknowledged Avijit Mitra’s valuable contributions and voiced optimism about Roy’s digital-first mindset and customer-centric vision propelling Croma’s growth.
In his first statement as CEO & MD, Shibashish Roy conveyed his gratitude to the Board and Avijit Mitra for laying the groundwork that will shape Croma’s future. He emphasized the company’s exciting growth trajectory, focusing on expansion into major cities and Tier 2/3 markets, while leveraging digital innovation to create seamless omnichannel experiences for customers.
Conclusion
With Shibashish Roy stepping into the role of CEO and Managing Director, Croma is poised for a new era of growth and innovation. Backed by his deep-rooted experience within the Tata Group and a strong digital-first vision, Roy’s leadership is expected to strengthen Croma’s presence across metros and emerging markets alike. As the brand continues to focus on customer-centric strategies and omnichannel excellence, this leadership transition marks a significant step forward in Croma’s journey to becoming India’s most trusted electronics retailer.
