Vithoba Health Care, a manufacturer and supplier of dental care solutions, has entrusted its digital marketing and social media efforts to Oktobuzz, a Mumbai-based brand and digital solutions agency. Oktobuzz’s mission is to position Vithoba as the premier Ayurveda-based oral healthcare and wellness brand in India. To accomplish this goal, Oktobuzz will enhance Vithoba Health Care’s online presence through data-driven digital communication campaigns and various mar-tech initiatives.
Oktobuzz is the new digital Marketing partner for Vithoba Health Care
Vithoba Health Care, known for its dental care solutions, has selected Mumbai-based Oktobuzz as its digital marketing and social media partner. Oktobuzz’s goal is to position Vithoba as the top Ayurveda-based oral healthcare and wellness brand in India. To achieve this, the agency will focus on enhancing Vithoba’s online visibility through data-driven digital campaigns and mar-tech strategies.
About Vithoba Health Care
Established in 2001 in Nagpur, Vithoba Health Care is a well-known name in natural oral care in Central India. The company started with its flagship product, the Vithoba Ayurvedic Dant Manjan, and has expanded to offer a diverse range of oral hygiene products, including Vithoba Toothpaste. Vithoba also provides various health and wellness products, such as soaps, hair oil, hair colour, and pain relief oil.
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Oktobuzz’s Role and Strategy
Under this partnership, Oktobuzz will spearhead efforts to build brand awareness for Vithoba through targeted digital and social media campaigns. The agency will optimize Vithoba’s presence on digital marketplaces, including quick commerce platforms, and work to generate new revenue streams for the brand. Oktobuzz’s services will encompass website development, social media management, digital advertising, branded content creation, SEO, influencer marketing, and performance marketing.
Oktobuzz will adopt a digital-first strategy for the campaign, focusing on quick commerce platforms and other online marketplaces for sales. Brand awareness will be driven through Meta, Google, and LinkedIn, with additional presence on various OTT platforms. The agency will strategize across multiple channels to transition the brand from awareness to consideration, exploring innovative approaches to enhance its market position.
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What do experts have to say about this appointment?
Regarding this association, Hemal Majithia, CEO and founder, Oktobuzz, said, “We are thrilled to partner with Vithoba at this pivotal moment of accelerated growth, particularly as we leverage the full potential of digital platforms. Our strategy is rooted in data-driven insights, allowing us to craft campaigns that not only capture attention but also drive meaningful behavioral change. By building strong brand affinity and guiding the consideration process, we are committed to driving tangible business results for Vithoba. This partnership merges traditional wisdom with modern marketing, and we are thrilled to contribute to Vithoba’s success story.”
Conclusion
In summary, Vithoba Health Care’s partnership with Oktobuzz marks a strategic move to elevate its presence as a leading Ayurveda-based oral healthcare brand in India. With Oktobuzz’s expertise in digital marketing and social media, the campaign will leverage data-driven strategies and innovative mar-tech solutions to enhance Vithoba’s online visibility and drive brand growth. By focusing on comprehensive digital efforts, including marketplace optimization and targeted campaigns across platforms like Meta, Google, and LinkedIn, Oktobuzz aims to transition Vithoba from brand awareness to consumer consideration, ultimately establishing it as a top choice in natural oral care and wellness.
