Blissclub, the Indian women’s activewear brand, is dialing up the nostalgia with its latest campaign featuring Bollywood icon Karisma Kapoor. By fusing retro charm with contemporary comfort, the campaign cleverly reimagines the iconic Dil Toh Pagal Hai track “Le Gayi Le Gayi” — this time with an apparel twist that brings a smile.
Let’s dive into how this unique collaboration came to life and why it marks a key moment for the brand’s evolution.
Blissclub X Karishma Kapoor
Karisma Kapoor: The Icon of Movement Returns
Karisma Kapoor, widely adored for her energetic dance numbers and timeless presence, is back — not in a movie, but in a campaign that brings her vivacious spirit to the forefront. Known for her interest in yoga and her long-standing association with active lifestyles, she was a natural choice for Blissclub, a brand built around movement-friendly fashion for women.
This collaboration isn’t just about celebrity glitz — it’s a meeting of values. Blissclub champions clothing that moves with you, and Karisma embodies that principle effortlessly.
A Playful Campaign That Blends Nostalgia & Modern Appeal
The film unfolds in a behind-the-scenes format: Karisma Kapoor, just after a shoot and still in her Blissclub outfit, cheekily refuses to return the clothes. When her confused manager Minu calls the team to report the situation, she blurts out:
“Minu, woh toh outfits le gayi, le gayi!”
With that, the campaign taps into the collective memory of a generation who grew up watching Karisma dance onscreen — and cleverly turns the line into a quirky endorsement of Blissclub’s comfort-driven apparel.
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Why This Campaign Matters for Blissclub
The collaboration marks a strategic move for Blissclub, which is gearing up for its next growth phase. The brand has laid out plans for retail expansion, entry into new categories, and community-led initiatives that deepen its relationship with women who lead active lives.
By featuring Karisma, Blissclub is reaffirming its mission: to celebrate every woman who moves — with ease, style, and joy.
Founder and CEO Minu Margeret summed up the partnership perfectly:
“With Blissclub, Karisma Kapoor felt like the perfect partner for us. She is an icon of movement – someone who danced through our collective childhoods, and still continues to embody grace, confidence and timeless charm. We wanted this campaign to have fun with nostalgia while showing just how irresistible our clothing is. Because if Karisma won’t give them back, why would anyone else?”
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Final Thoughts: A Campaign That Moves You
With this nostalgic-yet-modern campaign, Blissclub does more than market activewear — it celebrates a movement. Karisma Kapoor adds the perfect dose of familiarity and flair, making the campaign both memorable and emotionally resonant.
As Blissclub expands its presence and product lineup, it’s clear the brand is moving in the right direction — and taking iconic Bollywood charm along for the ride.