boAt, India’s leading audio brand, continues its strong sports association by partnering with IPL heavyweights Royal Challengers Bengaluru (RCB) and Gujarat Titans (GT) for the 2025 T20 season. This time, it’s not just about flashy visuals — it’s about the sound of the game.
boAt X RCB: Introducing the ‘Real Se Bhi Clear’ Campaign
As the official Audio Wearables Partner of RCB and GT, boAt has launched a new campaign titled ‘Real Se Bhi Clear’ to spotlight its Aavante Soundbar range. Featuring cricket icons Virat Kohli, Liam Livingstone, and Krunal Pandya, the campaign focuses on elevating the home viewing experience with audio clarity that captures every key moment of the game.
The Power of Sound: Making Cricket More Immersive
According to boAt, the Aavante Soundbar is designed to replicate the stadium atmosphere, delivering crisp in-game audio, crowd roars, and the subtle sounds that cricket fans love — like the satisfying tock-tock of the bat. The campaign urges fans to shift from “mute viewing” to sound-on, excitement-packed cricket watching.
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Behind the Campaign: Smart Storytelling with Audio at the Core
Conceptualised and executed by creative agency Talented, the campaign breaks the mould of typical IPL ads. Rather than relying solely on player glam and fast cuts, it puts audio front and center.
Reya Reji and Nasreen Talukdar from Talented explain, “We wanted to celebrate cricket through sonic storytelling — not just what fans see, but what they hear and feel.”
Crafting a Sonic Signature: The ‘Tock-Tock’ Moment
Director Kunal Pardeshi emphasized that the campaign aimed to create a lasting sound mnemonic — a unique audio identity that sticks with fans. One of the highlights is the cleverly used tock-tock sound, capturing the essence of cricket in a way that’s both funny and nostalgic.
Adding to the surprise element, the campaign also features Richard Illingworth, former cricketer turned umpire, making his ad debut — a move that delighted cricket fans.
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A Message from boAt
Vedansh Kumar, Head of Brand Marketing at boAt, summed it up perfectly: “We don’t just build audio gear — we build moments. Fans deserve to feel every sledge, snick, and six like they’re in the stadium.”
Conclusion: boAt X RCB
boAt’s ‘Real Se Bhi Clear’ campaign is more than just another cricket ad — it’s a smart, sound-led celebration of fandom. By focusing on immersive audio and leveraging the IPL’s massive appeal, boAt strengthens its position as a lifestyle tech brand that truly understands its audience. With the Aavante Soundbar, they’re making sure cricket isn’t just seen — it’s heard and felt.
