Betterhalf, a leading matrimony super app and comprehensive tech-enabled wedding planning platform, has launched its new campaign, Weddings by Betterhalf, with the tagline ‘Shaadi Aapki, Taiyari Humari’. This initiative showcases the platform’s dedication to providing a seamless wedding planning experience. Aligning with the PM’s ‘Wed in India’ initiative, the campaign aims to position India as a premier wedding destination, supported by a network of top-tier wedding planning and service platforms.
Betterhalf new campaign ‘Shaadi Aapki, Taiyari Humari’
Betterhalf, a leading matrimony super app and advanced tech-enabled wedding planning platform, has introduced its new campaign, Weddings by Betterhalf. This campaign underscores the platform’s commitment to providing a hassle-free wedding planning experience. Building on the PM’s ‘Wed in India’ initiative, it aims to position India as a premier wedding destination, leveraging a network of top-tier wedding planning and services platforms. The tagline ‘Shaadi Aapki, Taiyari Humari’ encapsulates this vision.
Addressing Real-Life Wedding Planning Hassles
Inspired by the real-life challenges faced by families and urban couples in wedding planning, the campaign includes three distinct advertisements designed to resonate with Indian urban couples seeking a seamless planning and execution experience. Despite featuring diverse scenarios, the core message remains to highlight Betterhalf’s role as a comprehensive wedding planning and services platform, reinforcing the notion of ‘Shaadi Aapki, Taiyari Humari’.
Humorous Take on Wedding Planning
The first segment of the campaign humorously portrays the chaotic nature of wedding planning, likening it to an unpredictable cricket match where the bride’s family shoulders all the responsibility. To allow everyone to enjoy the festivities without being burdened by organizational hassles, Betterhalf steps in as the all-rounder provider of complete wedding services—from venue selection and decoration to catering—ensuring effortless planning and celebration.
Finding the Perfect Wedding Venue
The second segment of the campaign addresses the struggles of finding the perfect wedding venue amidst India’s rich cultural and stunning locations. Recognizing the critical role of the venue in the planning process, Betterhalf alleviates this challenge by offering couples the convenience of browsing through over 30,000 options nationwide from the comfort of their homes, thus saving them from extensive site visits.
Destination Weddings
In the final segment, the campaign delves into the realm of destination weddings, showcasing India’s beauty and grandeur. It highlights the complexities involved in planning destination weddings, from selecting the venue to managing multiple vendors. Betterhalf takes charge of these challenges with its network of trusted vendors, ensuring every detail is managed to perfection, making each couple’s big day flawless.
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Comprehensive Wedding Planning Solution
Through ‘Weddings by Betterhalf’, the company aims to establish itself as a one-stop platform for a superior wedding experience. Offering exquisite venues, top-notch decor, end-to-end catering, and in-house photographers at the best prices nationwide, Betterhalf promises a seamless and extraordinary wedding planning journey. The campaign is featured across social media platforms such as Instagram and YouTube.
What do experts have to say about this campaign?
“As India’s leading wedding planning and fulfilment company, we are committed to offering millennials and their families the ultimate solutions at the tap of a button. Having recognised the challenges faced by Indian urban couples and their families during the process of wedding planning, this campaign reflects our dedication to offer a convenient wedding planning experience. Leveraging our 360-degree approach we’re more than ready to execute every moment from the first hello to the final ‘I do’ with absolute perfection,” said Pawan Gupta, CEO of Betterhalf.
Conclusion
In summary, Betterhalf’s new campaign, Weddings by Betterhalf, with the tagline ‘Shaadi Aapki, Taiyari Humari’, positions the platform as a premier solution for seamless wedding planning. Addressing real-life challenges through humorous and relatable advertisements, the campaign highlights Betterhalf’s comprehensive services, from venue selection to destination wedding coordination. By aligning with the PM’s ‘Wed in India’ initiative, Betterhalf underscores its commitment to establishing India as a top-notch wedding destination, ensuring a hassle-free and enjoyable planning experience for urban couples and their families.
