boAt, the renowned audio and wearable brand, has teamed up with Marvel Entertainment for an exciting collaboration to celebrate the much-anticipated movie Deadpool & Wolverine. This partnership has resulted in the launch of the exclusive Deadpool Edition Airdopes Alpha. These limited-edition Airdopes are available exclusively on Flipkart and the boAt website at a special price of Rs 999.
boAt X Marvel: “Go Crazy” Marketing Campaign
To mark the launch of the Deadpool Edition Airdopes Alpha, boAt has rolled out an innovative marketing campaign named “Go Crazy.” This campaign captures the essence of Deadpool’s outrageous personality and taps into the movie’s hype.
A Humorous Kickoff
The campaign begins with a playful twist when boAt’s co-founder and CMO, Aman Gupta, discovers his car vandalized by his own marketing team. This humorous incident, inspired by his directive to “Go Crazy for the campaign,” sets the stage for a series of entertaining videos that showcase the campaign’s fun and quirky elements.
boAt X Marvel: Star-Studded Video Series
The campaign features three engaging videos starring prominent personalities:
Mukesh Rishi (Bulla): In the first video, Mukesh Rishi unboxes the Airdopes Alpha Deadpool edition in his characteristic rhyming style, adding a unique flair to the product reveal.
Abdu Rozik: The second video showcases Abdu Rozik boxing in the ring, competing for the coveted Airdopes Alpha. His energetic performance brings a lively twist to the campaign.
Tusshar Kapoor: In the third video, Tusshar Kapoor promotes the limited edition Airdopes Alpha in his iconic character style, capturing the essence of the Deadpool series Airdopes Alpha and adding an element of excitement and frenzy.
Each video reflects Deadpool’s irreverent spirit, breaking the fourth wall and infusing humor and a touch of madness into the narrative.
Also Read: Indian Brands Join the Marvel Craze with ‘Deadpool & Wolverine’ Merchandise Collaborations
Offline Campaign Elements
The “Go Crazy” campaign extends offline with contextual posters strategically placed along select Metro Lines of the DMRC metro. These posters, infused with Deadpool’s distinctive quirkiness, aim to entertain commuters and build anticipation around the product launch. One standout poster humorously reads, “Listening to gossip isn’t cool, but these Airdopes are.”
Aman Gupta’s Enthusiasm
Aman Gupta, co-founder and CMO of boAt, expressed his excitement about the partnership, stating, “We are thrilled to collaborate with Marvel’s ‘Deadpool & Wolverine’ movie. This perfectly aligns with our brand’s commitment to creativity and innovation. We look forward to delivering a blend of humor and superior audio quality to our customers through this exciting campaign and product.”
Exclusive Availability and Pricing
The Deadpool Edition Airdopes Alpha will be available exclusively on Flipkart and the boAt website at a special price of Rs 999. This limited-edition product promises to resonate strongly with Deadpool fans, offering them a unique and immersive audio experience.
Conclusion: boAt X Marvel
boAt’s collaboration with Marvel Entertainment for the Deadpool & Wolverine movie has resulted in a fun, innovative campaign and a unique product. The Deadpool Edition Airdopes Alpha, with its special price and exclusive availability, is set to provide Deadpool fans and audio enthusiasts with an exciting and immersive experience.
