Cred has once again turned to star power for its latest promotional campaign, featuring none other than Karan Johar. The acclaimed filmmaker and Dharma Productions honcho is the latest in a long line of celebrities to appear in Cred ads, and this time, he’s here to create intrigue about Cred’s exclusive offering, ‘Only Fridays.’
Cred: Hilarious Struggle of Karan Johar in the ad
In a 31-second clip, Karan Johar struggles for nearly 24 seconds to deliver a line promoting Cred’s Only Fridays offering. The comedic setup, showcasing Johar under pressure, is designed to pique viewers’ curiosity about what ‘Only Fridays’ entails.
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What is Cred Only Fridays?
Cred Only Fridays is a select-access offering available to Cred members every Friday. Winners are treated to “outrageous giveaways” each week, making the experience highly anticipated and exclusive.
Exclusive Giveaways
Here are a few examples of the extravagant rewards given out on Cred Only Fridays:
- Ryan Martin Pereira: A takeover of a fine dining establishment in South Mumbai, including a 12-course experimental dining experience, tailored drinks, and a private jazz band.
- Gracy Makhija: A wardrobe revamp curated by Edward Lalrempuia, a fashion consultant and former fashion director at Harpers Bazaar.
- Aniket Sachan: A collection of Dyson products.
Participating brands in Cred Only Fridays include The Man Company, Naagin Sauce, Sublime House of Tea, Bake Cosmetics, EUME World, and La Forte.
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Previous Campaigns of Cred
Before Karan Johar, Cred featured creator Arpit Bala and artiste Siddharth Tewatia (Bhappa) in a diss track made for Only Fridays winner Aditya Kathpalia against his friend.
The Power of Celebrity Endorsements
Cred’s core offering is rewards for users who pay their credit card bills through the app. Since its debut, Cred has used celebrities in unusual and surprising scenarios to create shock value and build brand recall. The most famous example is former cricketer Rahul Dravid, known for his calm personality, losing his temper in a traffic jam in Bangalore.
Cred’s Reputation for Unique Ads
Over the years, Cred has built a reputation for its quirky and memorable ads, especially during the annual Indian Premier League (IPL). These ads have consistently leveraged the shock value and humor of seeing celebrities in unexpected situations.
Advertising Portfolio of Karan Johar
Karan Johar is no stranger to the world of advertising. Over the years, he has built a portfolio of ad appearances, including brands like Lenskart, Knorr Soups, Myntra, Godrej Expert, and JP Infra.
Conclusion
Karan Johar’s involvement in Cred’s ‘Only Fridays’ campaign is another testament to the brand’s innovative and star-studded advertising strategy. By continuously featuring celebrities in humorous and surprising contexts, Cred effectively keeps its audience engaged and intrigued about its offerings.
