ENO, an OTC antacid from Haleon (formerly GlaxoSmithKline Consumer Healthcare), has launched its new 3-in-1 variant, which combines the powerful relief of ENO with the natural goodness of real jeera, ajwain, and kala namak for fast and effective relief from acidity, gas, and indigestion. To introduce this innovative product, ENO has rolled out a campaign featuring the beloved actors Farida Jalal and Aparshakti Khurana, showcasing how ENO’s blend of trusted natural ingredients provides a reliable solution for digestive health.
ENO new campaign Farida Jalal and the ever-charming Aparshakti Khurana
ENO, an OTC antacid by Haleon (formerly GlaxoSmithKline Consumer Healthcare), announces the launch of its new 3-in-1 variant. This innovative product combines the powerful relief of ENO with the natural goodness of real jeera, ajwain, and kala namak to provide fast and effective relief. Designed to blend ENO’s effectiveness with trusted natural ingredients, this new formula targets three common ailments: acidity, gas, and indigestion.
Product Features and Benefits
Building upon the time-honored trust in traditional home remedies passed down through generations, the new ENO 3-in-1 variant incorporates the benefits of three powerful natural ingredients—jeera, ajwain, and kala namak—into a refreshing and tasty, natural flavor. The synergy of these three ingredients is designed to address multiple digestive issues such as acidity, gastric discomfort, and indigestion effectively.
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Campaign and TVC Introduction
To launch the new variant nationally, ENO has introduced a TV commercial featuring actors Aparshakti Khurana and the veteran Farida Jalal. The commercial portrays Aparshakti Khurana enjoying a wedding feast when he is suddenly afflicted by acidity and discomfort, much to his family’s dismay. This leads to a flood of home remedy suggestions from various family members, including even the DJ. However, Farida Jalal, the trusted grandmother of the household, steps in with her deep understanding of natural ingredients and the need for quick relief, recommending ENO 3-in-1. This variant combines the trusted and fast relief of ENO with the power of real jeera, kala namak, and ajwain to address various digestive issues effectively.
Regional Campaign and Creative Team
In an effort to engage with diverse audiences, ENO has also launched a Southern edition of the campaign, featuring actor Kalidas Jayaram as the lead protagonist. Conceptualized by the creative agency Ogilvy, the TV commercial has been directed by acclaimed filmmaker Shoojit Sircar, who is a part of the Ogilvy team.
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Conclusion
With its new 3-in-1 variant, ENO continues to innovate by blending the proven efficacy of its antacid formula with the trusted power of traditional ingredients like jeera, ajwain, and kala namak. The engaging new campaign, featuring beloved actors Aparshakti Khurana and Farida Jalal, highlights how ENO remains the go-to solution for fast and effective relief from acidity, gas, and indigestion, connecting with audiences nationwide through its compelling storytelling and trusted reputation. Whether tackling discomfort at a festive occasion or everyday life, ENO 3-in-1 offers a refreshing approach to digestive health, ensuring that everyone can enjoy their favorite foods with peace of mind.
