PAD Play, a video production company, has earned acclaim for its Kannada ad film “Winner, Winner Chicken Dinner,” created for BGMI – Battlegrounds Mobile India. This digital film highlights the exciting new updates and features of the game
BGMI new digital film
PAD Play, a video production company, has garnered acclaim for its Kannada ad film Winner, Winner Chicken Dinner, created for BGMI – Battlegrounds Mobile India. This film effectively presents game updates in an engaging and thrilling manner.
Content and Impact of the Film:
The digital film, made specifically for BGMI – Battlegrounds Mobile India, uses an impressive sequence to explain the latest game updates. Shot across various locations in Karnataka, the film captures the region’s vibrant spirit while showcasing the local passion for the game. By blending ‘Psych BGMI power’ with real-life experiences, the film resonates deeply with Karnataka’s gaming community, where BGMI enjoys a significant following.
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Connection with the Audience:
The use of Psych Maga—a popular slang phrase among Karnataka’s youth—has struck a chord with game enthusiasts. This relatable and engaging ad is rapidly driving downloads, reflecting its strong connection with the audience.
What do experts have to say about this campaign?
Commenting on the response to the hyper-local digital film, Srinjoy Das, associate director and lead – marketing, KRAFTON India said, “With all our campaigns, we strive to connect with gamers across the country, and this time, we aimed to create something special for our gamers in Karnataka. Our journey started with figuring out what genuinely resonates with Kannadigas. This led us to choose Bengaluru as the film’s setting, showcasing its iconic landmarks, and everyday moments locals can relate to. We also crafted a catchy tune in Kannada in collaboration with local artists. Conceptualised and filmed in Karnataka, we wanted to create a fully authentic experience for our BGMI audience in the state. We are thrilled by the positive reception it has received from the community”.
Elaborating on the making, Vivek Reddy, co-founder and chief creative officer, PAD Play said, “We are incredibly proud of this hyper-local project and are elated with the response. By understanding and incorporating the local culture, we have created a film that truly speaks the language of the gamers in their own dialect. The film celebrates the enthusiasm of BGMI gamers in Karnataka. The music and characters have added to the hyper-local flavour organically.”
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Conclusion
In conclusion, PAD Play’s Kannada ad film Winner, Winner Chicken Dinner for BGMI – Battlegrounds Mobile India has been a remarkable success, blending local culture and gaming passion seamlessly. Through its dynamic portrayal of game updates and vibrant depiction of Karnataka’s spirit, the film has resonated deeply with the region’s gaming community. The clever use of relatable slang and real-life experiences has not only captured the essence of the game but also significantly boosted downloads, showcasing the film’s effective engagement with its audience and reinforcing BGMI’s strong presence in Karnataka.
