IIFL Home Finance, a digital-first home finance company, has released its third film featuring the acclaimed actor Pawan Malhotra as ‘Bharosa Bhau’. The film, curated in collaboration with creative agency Schbang, uniquely addresses the topic of trust in financial services. Centered around the theme #SaathHongeKaamyaab (Together We Will Succeed), the campaign reinforces the importance of trust in both personal and professional relationships.
IIFL Home Finance Campaign: Story of Trust and Success
The latest installment in the campaign showcases Bharosa Bhau’s pivotal role in a business inauguration. Despite years of friendship and collaboration, one partner seeks Bharosa Bhau’s final stamp of trust to solidify their business venture. This endorsement serves as a poignant reminder of the trust placed in IIFL Home Finance, emphasizing its commitment to transforming dreams of homeownership and business success into reality.
Building on Previous Successes
The new film builds on the success of IIFL Home Finance’s previous campaigns. It deepens the narrative of trust and reliability in the home financing sector, connecting to IIFL Home Finance’s mission of being a trusted partner in realizing homeownership and business dreams.
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Commitment to Customers
Madhvi Gupta, Head of Marketing, ESG, and CSR at IIFL Home Finance, commented on the campaign’s launch: “In our third film, we have not only strengthened the foundation of our trust but also reinforced the connection we have built with our customers over the years. Through the #SaathHongeKaamyaab campaign, we reaffirm our commitment of not being just a companion but a trusted partner in our customers’ financial journeys. Whether it’s the dream of owning a home or the vision to build a thriving business, we understand that trust is paramount to success. With IIFL Home Finance by your side, rest assured that your aspirations will have a steadfast advocate.”
A Unique Creative Approach for IIFL Home Finance Campaign
The film, curated in collaboration with Schbang, employs a unique approach to address the topic of trust in financial services. Manish Kinger, Executive Creative Director at Schbang, stated, “In a category that continues to be taken seriously, the third chapter of #SaathHongeKaamyaab brings a light-hearted approach to the consumer problem of placing trust in the organized sector. A stroke of humor along with the strong foundation of Bharosa Bhau’s dependency helped cement our intent of not just being a financial institution in this otherwise tough journey, but being tried and trusted as your friend.”
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Conclusion
IIFL Home Finance’s third film in the #SaathHongeKaamyaab campaign continues to build on the narrative of trust and reliability in the financial services sector. With Pawan Malhotra as ‘Bharosa Bhau’, the campaign reinforces the importance of trust in achieving personal and professional success. IIFL Home Finance remains committed to being a trusted partner in every customer’s financial journey, ensuring their aspirations are met with steadfast support.
