Crocs, the iconic footwear brand, unveils a fresh campaign targeting Gen-Z with a mix of creativity, wit, and style. Partnering with filmmaker Karan Johar and the eccentric Orhan Awatramani (Orry), Crocs launches a campaign that champions unfiltered self-expression, inspiring Gen-Z to confidently embrace their individuality and redefine the essence of true coolness.
Karan Johar and Orry in new Crocs campaign
Crocs, the renowned footwear brand, has launched an exciting new campaign that captures Gen-Z’s attention with a dynamic blend of wit, creativity, and fashion. In collaboration with filmmaker Karan Johar and the always quirky Orhan Awatramani (Orry), Crocs rolls out a campaign that celebrates unfiltered self-expression, urging Gen-Z to confidently showcase their unique personalities and redefine the meaning of true coolness.
Orry’s Crocs Debut:
Marking Orry’s official entry into the #CrocsSquad, this campaign emphasizes the power of personalization. It demonstrates how anyone can craft their own distinct style using Crocs Jibbitz charms. With playful interactions between Orry and Karan Johar, the campaign highlights the creativity involved in customizing Crocs. Together, they work to create the perfect “Crorry”—a one-of-a-kind pair of Crocs for Orry—showing how Gen-Z can seamlessly blend fashion with fun.
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Style Meets Personality:
Orry’s vibrant personality and Karan’s signature style combine in this campaign to inspire self-expression through personalized Crocs. Every pair becomes a canvas for creativity, making it truly one’s own. After captivating audiences with their Holi and Monsoon campaigns, Crocs teams up once again with Kulfi Collective to bring this fresh, witty campaign to life for Crocs India.
Invitation to Join the Fun:
Crocs India is inviting everyone to join in on the fun by sharing their unique moments using #WhatsYourCrorry and #OrryMadeUsDoIt, encouraging people to express themselves and show off their personalized Crocs creations.
What do experts have to say about this campaign?
Commenting on the new campaign, Yann Le Bozec – marketing vice president of Crocs ROW and Hey Dude International said, “At Crocs, personalisation and unfiltered self-expression are at the heart of what we do. This new campaign celebrates these values by showcasing the versatility of our Jibbitz charms, which empower consumers to elevate their unique style. By collaborating with style icon Karan Johar and trendsetter Orry, we aim to inspire consumers to engage with Crocs in a fresh, dynamic way, reaffirming our commitment to authenticity.”
Mitali Sharma, VP Production at Kulfi Collective, shares her enthusiasm for the campaign, “We are thrilled to partner with Crocs India on this campaign, featuring the cultural icons Karan Johar and Orry. Their unique synergy and impeccable comedic timing have allowed us to craft a narrative that is both hilarious and engaging. This campaign is designed to resonate deeply with the Gen-Z audience, showcasing Crocs as a fundamental element of their individualistic style.”
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Conclusion
In conclusion, Crocs’ latest campaign, featuring Karan Johar and Orhan Awatramani (Orry), offers a vibrant celebration of unfiltered self-expression and personalization. By blending wit, creativity, and fashion, Crocs engages Gen-Z with an innovative approach to self-expression through customized Jibbitz charms. Orry’s debut in the #CrocsSquad and the playful interactions with Karan Johar showcase how personalized Crocs can redefine style and individuality. With the support of Kulfi Collective, this campaign invites everyone to join the movement, sharing their unique styles and moments with #WhatsYourCrorry and #OrryMadeUsDoIt, proving that fashion and fun can truly go hand in hand.
