Mahindra & Mahindra Ltd. is commemorating the 25th anniversary of India’s victory in the Kargil War with a unique initiative called “Hearts to Bravehearts.” This campaign goes beyond simply expressing appreciation; it aims to create a lasting bond between the nation’s citizens and their soldiers.
Mahindra’s “Hearts to Bravehearts” Campaign: Humanizing Our Heroes
The core concept is to humanize soldiers by depicting them in relatable everyday scenarios. The campaign video showcases soldiers seeking advice on relationships, jokes to share with colleagues, and vacation ideas for their drill sergeants. These glimpses into their lives highlight their humanity and the sacrifices they make for our safety.
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Nationwide Expression of Gratitude
A key aspect of the campaign is the partnership with India Post. Together, they’re facilitating the delivery of messages of gratitude from Mahindra dealerships to key border posts like Tanot and Kibithoo, and Kochi Port. Mahindra SUVs will embark on a 10,000 km journey, delivering these messages to military stations, garrisons, war memorials, and finally, the Kargil War Memorial. This “odyssey of gratitude” symbolizes the nation’s appreciation for its armed forces.
Mahindra X India Post: A Collective Effort
The campaign’s success lies in its collaborative nature. It involves not just Mahindra and India Post, but also the Indian Army, Faujiiana, and Mahindra’s dealership network. This collaboration underscores the unity and solidarity of the nation in honoring its selfless protectors.
Neha Anand’s Inspiring Words
Neha Anand, VP and Head – Global Brand & Marketing Communications, Mahindra Automotive, perfectly captured the essence of the campaign in a LinkedIn post: “In today’s dynamic market, building a modern brand goes beyond innovation—it’s about creating genuine connections and engaging meaningfully with our communities. As a proud Indian brand, we are honoured to partner with the Indian Army and India Post for this campaign. Covering 10,000+ km in a convoy of Mahindra SUVs, #HeartsToBravehearts exemplifies our commitment to explore the impossible.”
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Be a Part of the Movement
How to Participate:
- Social Media: Use #HeartsToBravehearts and tag Mahindra Auto on social media to share your message.
- Online Submission: Visit https://auto.mahindra.com/heartstobravehearts to submit your message online.
- Mahindra Showrooms: Visit any Mahindra showroom to drop off handwritten messages, photos, videos, paintings, poems, or any creative expression of appreciation.
The campaign welcomes all forms of content, from life hacks and jokes to heartfelt messages.
Join the #HeartsToBravehearts movement today and celebrate our heroes in uniform!
Conclusion
The “Hearts to Bravehearts” campaign is a remarkable initiative that goes beyond mere celebration. It fosters a deeper connection between citizens and soldiers, reminding us of the sacrifices made to protect our nation. By participating in this campaign, you have the opportunity to express your gratitude directly to those who serve our country.
