In a bid to strengthen its presence in the South market, McDonald India (W&S), under Westlife Foodworld, has introduced crispy fried chicken, further expanding its chicken offerings in the region. To add star power, McDonald’s India has teamed up with Kannada film icon Kiccha Sudeep as the face of their latest campaign, ‘Let the Crunch Takeover’.
McDonald’s India partners with Kiccha Sudeep to launch their latest campaign
Launch Announcement: To further solidify its fried chicken portfolio in the South Indian market, McDonald’s India (W&S), operated by Westlife Foodworld, has rolled out its new Crispy Fried Chicken. This move is accompanied by a campaign featuring Kannada superstar Kiccha Sudeep, with a TVC conceptualized by DDB Mudra Group. The campaign focuses on showcasing the star relishing McDonald’s crispy fried chicken, emphasizing the product’s irresistibly crunchy texture.
TVC Overview: The TVC kicks off with a humorous scenario where police officers are questioning Kiccha Sudeep at his slightly disheveled home. As they jot down notes and ask if there’s anything else to recall, Kiccha remains unfazed, savoring his McDonald India crispy fried chicken. A family member suddenly chimes in, excitedly saying, “Yes, Crunch sound! We were eating crispy fried chicken,” before enthusiastically biting into a piece, creating an exaggerated crunch. Even the police officer joins in, exclaiming, “Oh…like this!” while mimicking the crunch sound. The scene wraps up with a tantalizing shot of the crispy fried chicken bucket.
Also Read: Zuno Rolls Out Well-Done Vivaan Campaign to Promote Safe Driving (agencymasala.com)
Regional Celebrity Partnerships: McDonald’s India has consistently tapped into the influence of South Indian cinema stars to enhance its brand presence in the region. In addition to its recent collaboration with Kiccha Sudeep for the Crispy Fried Chicken campaign, the brand has previously worked with well-known faces like Rashmika Mandanna and Jr. NTR. These partnerships have played a significant role in helping McDonald’s India strengthen its connection with the local audience, fostering brand loyalty in the South Indian market.
What do experts have to say about this campaign?
McDonald’s India (W&S) chief marketing officer Arvind R.P. said, “At McDonald’s, we are constantly strengthening our menu portfolio to offer a variety of chicken products for our customers in the Southern markets. Our new crispy fried chicken with the campaign featuring Kiccha Sudeep is a testament to this strategy. His expansive fan base and connection with our core audience in this region will drive strong consumer engagement and preference for our offerings.”
Kiccha Sudeep said, “I am truly excited to partner with McDonald’s India (W&S) for the launch of their new Crispy Fried Chicken. Glad to see the brand truly capturing the essence of crunch and flavour in this new offering. I cannot wait for my fans and food lovers across the South to experience its mouth-watering taste. The crispy fried chicken is sure to get everyone hooked on the same satisfying crunch that I love”.
Also Read: Gap Rolls Out Fall ‘Get Loose’ Campaign Featuring Troye Sivan – Agency Masala
Conclusion
In its continued effort to expand in the South Indian market, McDonald India strategically combines the introduction of its Crispy Fried Chicken with the star power of Kannada icon Kiccha Sudeep. Through entertaining TVCs and impactful celebrity partnerships, McDonald’s effectively connects with its regional audience, solidifying its brand presence and driving loyalty. With past collaborations involving stars like Rashmika Mandanna and Jr. NTR, the brand’s approach of leveraging local influencers has proven successful in reinforcing its position as a go-to destination for mouth-watering meals in South India.
