Pizza Hut has unveiled its latest offering – the Juicylicious Pizza Range – packed with marinated paneer and chicken toppings, and paired with three bold, regionally-inspired sauces. Whether it’s the spicy zest of Kadhai Sauce, the royal richness of Royal Spice, or the fiery punch of Southern Chilli, each sauce promises to transform your slice into a juicy celebration.
Campaign Film: Dry Pizza, Dry Celebrations?
To promote this launch, Pizza Hut rolled out a witty, relatable campaign film that zeroes in on a universal complaint – dry pizzas. The story unfolds in a dull office lunch scene where the boss announces good news, only to struggle chewing a dry slice mid-celebration. A tongue-in-cheek voiceover quips, “Dry pizza chabaoge, toh celebrate kaise kar payoge?” – instantly highlighting the need for a better, juicier alternative.
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Mood Switch: From Bland to Grand at Pizza Hut
The narrative then flips dramatically to a vibrant Pizza Hut outlet where the same boss digs into a fresh, hot Juicylicious Pizza – loaded with sizzling toppings and soaked in flavor. The ambiance is livelier, the team is happier, and even the increments roll in with a side of new targets. The cheeky line, “Why not Pizza Hut?” seals the deal as a call to make smarter, tastier pizza choices.
Brand Statement: Solving the Dry Pizza Problem with Flavor
Commenting on the launch, Aanandita Datta, CMO of Pizza Hut India, emphasized the brand’s commitment to constant innovation. She noted that the Juicylicious range brings flavor-packed, marinated toppings and rich Indian sauces to the forefront, tackling the age-old “dry pizza” issue that often dampens celebrations. The film cleverly mirrors this insight, encouraging customers to indulge in the taste-forward experience that Pizza Hut offers — complete with cozy ambiance and great service.
Media Rollout: All-Round Visibility During IPL
The campaign is set to roll out across multiple platforms – TV, print, digital, and OOH – ensuring wide reach. As part of its strategic push, Pizza Hut has partnered with Sports Tak to spotlight the Juicylicious range throughout the IPL season, tapping into India’s cricket frenzy to amplify the campaign.
Value Offering: Taste Meets Affordability
Available in both vegetarian and non-vegetarian options, Juicylicious Pizzas start at just INR 249. Adding more delight to the experience, Pizza Hut is also offering a free Pepsi on every dine-in and takeaway order from the range – turning every bite into a celebration.
Conclusion
With the launch of the Juicylicious Pizza Range, Pizza Hut has not just introduced a bold new flavor profile, but also directly addressed the infamous ‘dry pizza’ problem that haunts many foodies. By combining Indian-inspired sauces, marinated toppings, and a campaign that hits the right emotional and humorous notes, the brand reaffirms its position as the go-to place for unforgettable pizza moments. So next time you want to truly celebrate — you know where to go.
