Sprite, the iconic lemon-lime beverage, is back with its legendary ‘Thand Rakh’ campaign, now with a fresh twist. The latest films introduce Sharvari and Varun Tej, while Vedang Raina and Dev Adhikari make a cool comeback. No matter what life throws at you, Sprite’s crisp, fizzy magic is here to remind you to sip, relax, and keep your cool.
Concept & Youth Connection
This campaign brings a fun and refreshing take on everyday, high-temperature moments, capturing how today’s youth tackle challenges with wit, humor, and an ice-cold bottle of Sprite. Whether it’s a heated conversation or an intense moment, Sprite helps keep the chill alive in a fast-paced world.
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Brand Perspective
Sumeli Chatterjee, Senior Category Director, Sparkling Flavours, Coca-Cola India & South-West Asia, shared:
“For decades, Sprite has been a youth favorite, known for its edgy and authentic communication. The ‘Thand Rakh’ campaign brings to life how Sprite is the ultimate refreshment for today’s always-on-the-move generation. Through a 360-degree approach across TV and digital platforms, we’re excited to reinforce Sprite’s cool, effortless vibe.”
Celebrity Collaborations
Sharvari on Sprite’s Youth Appeal:
“Sprite has always been in sync with youth culture. The ‘Thand Rakh’ campaign is witty, fun, and a perfect reminder to take it easy and go with the flow.”
Varun Tej on the Campaign’s Vibe:
“‘Thand Rakh’ is the ultimate life hack—stay cool, stay fun, and let nothing faze you. The campaign brings humor into everyday moments, making sure you always have a sip of chill.”
Vedang Raina on His Association with Sprite:
“Finding your chill in life’s situations is the key to joy. This campaign matches the vibe of audiences who crave that one refreshing moment in their day.”
Dev Adhikari on the Campaign’s Essence:
“Whether you’re stuck in traffic or dealing with daily chaos, the ‘Thand Rakh’ vibe is what we all need. Working on this campaign was an experience filled with fun and cool energy.”
Creative Direction & Execution
Sukesh Nayak, Chief Creative Officer, Ogilvy, explained:
“With this Sprite ‘Thand Rakh’ campaign, we wanted to bring back the Sprite persona in a fresh, engaging way. We focused on high-pressure summer moments to showcase how staying cool and embracing the Sprite way of life makes all the difference.”
The Big Message
From TV commercials to digital activations, the campaign ensures that no matter how heated life gets—“Thand Rakh, sip Sprite, and stay effortlessly cool!”
Conclusion
Sprite’s ‘Thand Rakh’ campaign perfectly blends humor, youth culture, and refreshment, reinforcing its iconic cool factor. With fresh faces like Sharvari and Varun Tej alongside the ever-chill Vedang Raina and Dev Adhikari, the campaign captures everyday high-temp moments with a witty, relatable twist. Through a 360-degree approach across TV and digital, Sprite stays true to its promise—no matter how heated life gets, just sip, relax, and keep your ‘Thand Rakh’ attitude alive!
