Tata Capital, the Associate Sponsor of the Women’s Premier League (WPL), has launched its latest campaign, “Game Bolega.” This initiative captures the true essence of cricket, where skill, determination, and performance matter more than perceptions.
Core Message & Concept
The campaign delivers a strong message: “Ab hum nahi, humara game bolega.” It emphasizes that in cricket, talent and hard work speak louder than anything else. Featuring WPL stars like Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Harleen Deol, and Yastika Bhatia, the campaign reaffirms that women’s cricket is defined by pure talent, performance, and undeniable skill.
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Key Highlights: The Teaser & Rap Anthem
At the heart of “Game Bolega” is a teaser and rap anthem film starring Tata WPL players. This high-energy portrayal showcases the grit and excellence of women’s cricket, reinforcing that the game is all about action on the field, not external perceptions.
Digital Rollout & Fan Engagement
The campaign went live on February 14, 2025, in Vadodara, marking the beginning of WPL Season 3. It will be actively promoted across Tata Capital’s social media platforms, offering fans a mix of interactive content, behind-the-scenes moments, and exciting contests.
Tournament Timeline & Locations
The WPL 2025 season will kick off in Vadodara, followed by matches in Bengaluru and Lucknow, culminating in the playoffs and final in Mumbai.
Brand Perspective & Vision
Abonty Banerjee, Chief Operating Officer – Digital and Marketing at Tata Capital, highlighted the brand’s commitment to sports, stating:
“Our continued association with WPL reflects our belief in the transformative power of sports. By challenging stereotypes and celebrating the spirit of the game, ‘Game Bolega’ aims to inspire athletes and fans while showcasing the growing influence of women’s cricket on the sporting world.”
Conclusion
Through “Game Bolega,” Tata Capital reinforces its commitment to empowering women’s cricket by shifting the focus to skill, talent, and performance. With an engaging digital campaign, a powerful rap anthem, and the participation of top WPL players, the initiative challenges stereotypes and amplifies the voice of women in sports. As WPL Season 3 unfolds across multiple cities, “Game Bolega” not only fuels fan engagement but also underscores the transformative impact of women’s cricket on the broader sporting landscape.
