Uber India has teamed up with renowned content creator and social media influencer Bhuvan Bam to introduce its Uber One membership programme. With Bam’s massive fan following and engaging persona, the campaign effectively highlights the benefits of Uber One, making it an attractive proposition for frequent Uber users.
The Power of ‘Angry Masterji’ in the Uber One Ad
Bhuvan Bam reprises his popular ‘Angry Masterji’ avatar in this campaign, playing a double role to bring humor and relatability to the ad. The campaign cleverly integrates the phonetic element of ‘one’ found in Bam’s name to establish a connection with the audience, making the messaging more engaging.
The ad has quickly gained popularity, amassing over one million likes, more than 11 million views, and 131,000 shares within just four days of release. Bam’s comedic timing and unique character portrayal make the campaign both entertaining and effective.
What is Uber One?
Uber One is Uber India’s newly launched membership programme, offering exclusive benefits to its users. Introduced on November 27, 2024, the subscription comes in three pricing tiers:
- Monthly Plan: ₹149
- Quarterly Plan: ₹349
- Annual Plan: ₹1,499
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Key Benefits of Uber One Membership
- Ride Credits: Members can accumulate credits for future rides across Uber’s services, including four-wheelers, three-wheelers, and two-wheelers.
- Prioritised Customer Support: Uber One members receive faster and more efficient customer service.
- Zomato Gold Perks: Subscribers get a free three-month trial of Zomato’s Gold loyalty programme, adding extra value to the membership.
Uber One’s Expansion and Competitive Edge
Uber One has already gained a strong foothold in global markets, boasting over 25 million subscribers. The launch in India comes at a crucial time as Uber faces competition from local ride-hailing services such as Rapido, Ola, and One Drive. By leveraging Bhuvan Bam’s popularity and comedic flair, Uber aims to attract new members and reinforce its commitment to customer satisfaction.
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Conclusion
Uber’s collaboration with Bhuvan Bam for the Uber One campaign is a masterstroke in influencer marketing, combining humor, relatability, and brand messaging effectively. With Uber One offering a range of benefits tailored for Indian commuters, the campaign is expected to drive significant engagement and new memberships. As Uber continues to expand its services in India, leveraging popular digital influencers like Bhuvan Bam ensures that its messaging resonates with a wider audience, making Uber One a compelling choice for everyday travelers.
