Wildcraft, an outdoor brand, launches its Adventure Ready campaign to inspire the explorer within everyone. This campaign embodies the ethos of being “Ready for Anything,” reflecting Wildcraft’s dedication to empowering individuals to embrace the unknown. It aims to establish the brand as the go-to destination for outdoor enthusiasts who value quality, versatility, and innovation.
Wildcraft Campaign for Explorers
Wildcraft, an outdoor brand, launches its Adventure Ready campaign with a mission to awaken the explorer within everyone. Embracing the ethos of being “Ready for Anything,” this campaign reflects Wildcraft’s dedication to empowering individuals to face the unknown. It aims to position the brand as the premier choice for outdoor enthusiasts seeking quality, versatility, and innovation.
New Content IP
Coinciding with the campaign, Wildcraft unveils its new content IP, “Wildcraft Storyboard.” This “Content Series” is designed to capture the spirit and essence of every backpacker. The first film, “Holi In The Himalayas,” chronicles the journey of a solo backpacker who spontaneously travels to Sangla, Himachal Pradesh, to fulfill a long-held dream of experiencing the unique local Holi celebrations.
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Campaign Rollout
The 360-degree campaign will be launched nationwide across major print and digital media starting in May. Stay tuned as Wildcraft’s “Adventure Ready, Head-To-Toe” campaign unfolds, sparking a sense of adventure and readiness in every explorer’s heart.
What do experts have to say about this campaign?
“The campaign is more than just a showcase of our “head-to-toe” product solves; it underlines our commitment for everyone to explore the world with confidence. Through a strategic focus on multi-purpose and multi-utilitarian offerings across weather, terrain, and durations – Wildcraft reaffirms its commitment to inspire and equip people “Head-to-Toe,” said Siddharth Sood, co-founder, Wildcraft.
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Conclusion
As Wildcraft embarks on its Adventure Ready campaign, it aims to reignite the explorer’s spirit within each individual, emphasizing a readiness for any challenge. With the introduction of “Wildcraft Storyboard” and its captivating content series, alongside a comprehensive 360-degree campaign rollout, Wildcraft is set to become the ultimate destination for outdoor enthusiasts. Stay tuned as the campaign inspires adventurers nationwide to embrace the unknown with quality, versatility, and innovation.
