Yes Bank, the official banking partner for Team India for the Paris Olympics 2024, has unveiled a heartwarming commercial as part of its “Milkar Jitayenge” campaign. This inspiring campaign features prominent Paris-bound Olympic athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor. The campaign aims to rally the nation in support of these athletes as they prepare to represent India on the global stage.
Yes Bank Campaign for Paris Olympics 2024
Conceptualized by McCann India
The campaign’s brand film, conceptualized by McCann India, shines a light on the unseen sacrifices and support that fuel our athletes’ journey to greatness. The narrative emphasizes the importance of sports in bringing hope and dreams to people, and the crucial role that the community plays in nurturing Olympic talent. The film unfolds through a series of moving stories featuring the families, coaches, and communities who stand as pillars of strength behind these aspiring athletes.
The Power of Collective Support
The chorus “Milkar Jitenge, Milkar Jitayenge” urges everyone to cheer together for Team India to win. This powerful message underscores the significance of collective effort and unity in achieving success. Yes Bank’s campaign beautifully captures the essence of teamwork and the spirit of togetherness that drives our athletes to excel.
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Rallying the Nation Through a Microsite
To further rally the nation in support of the Paris-bound Olympic athletes, Yes Bank has launched the microsite yesteamindia.com. This platform empowers well-wishers of Team India from within and outside the country to send their heartfelt best wishes to our Olympians. The microsite serves as a hub for fans to express their support and encouragement, creating a unified voice of motivation for the athletes.
Multi-Media Marketing Campaign
As part of the multi-media marketing campaign, Yes Bank aims to target audiences through a mix of television, OTT, digital, and social platforms. This comprehensive approach ensures that the message of support reaches a wide and diverse audience, amplifying the collective cheer for Team India.
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A Message from Yes Bank’s Chief Marketing Officer
Nipun Kaushal, Chief Marketing Officer at Yes Bank, stated, “At Yes Bank, we believe in the power of collective effort and unity, which is the core message of our ‘Milkar Jitayenge’ campaign. Through this commercial, we aim to celebrate the incredible journey of our athletes and the invaluable support they receive from their families, coaches, and communities. We are proud to partner with the Indian Olympic Association and play a role in championing India’s sports talent. Together, let’s rally behind our athletes and inspire them to achieve greatness at the Paris Olympics 2024.”
Conclusion
Yes Bank’s “Milkar Jitayenge” campaign is a powerful tribute to the spirit of unity and collective effort that drives our athletes to greatness. By celebrating the unseen sacrifices and support behind our Olympic hopefuls, the campaign inspires the nation to come together and cheer for Team India as they prepare for the Paris Olympic 2024. Through the microsite yesteamindia.com and a robust multi-media marketing strategy, Yes Bank ensures that the collective voice of support reaches and motivates our athletes, empowering them to achieve their dreams on the global stage.
