In one of its new ads, food delivery app Zomato has urged its customers to practise patience and not rush the delivery executives. The minute-long ad highlights the impact of Zomato delivery pressure on its riders, showing an injured and dishevelled rider delivering an order after his bike slipped while he was reading one of many messages from a customer demanding to hurry up.
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Why Zomato is asking customers to hold back on delivery pressure?
In its latest ad, Zomato urges customers to practice patience and avoid pressuring delivery executives. The minute-long spot depicts an injured and disheveled rider who suffers a bike slip while reading multiple messages from a customer insisting on a faster delivery.
Safety and Responsibility Message
“Safety for our delivery partners and customers is our top priority. Under the Motor Vehicle Act, pressuring someone to drive recklessly is punishable. We encourage patience and understanding while waiting for your order and hope you’ll share this message of safety and responsibility. Let’s work together to make the roads safer for everyone,” Zomato stated on LinkedIn when unveiling the ad.
Zomato’s Operational Insights
Zomato’s red-clad riders are a familiar sight on the roads. According to its FY24 annual report, Zomato fulfilled 753 million orders, marking a 16% increase year-on-year.
Delivery Time and Pressure
While Zomato’s push for patience is commendable, it’s worth noting that the 2022 acquisition of Blinkit, a quick-commerce company promising rapid delivery, has led to comments about the stress such tight delivery timelines place on delivery executives.
Conclusion
In conclusion, Zomato’s recent ad highlights the critical need for customer patience and understanding towards delivery executives, emphasizing the safety and well-being of its riders. As Zomato continues to experience significant growth in order volume and balance its quick-commerce offerings from Blinkit, it’s essential for customers to consider the impact of their demands on delivery personnel. By fostering a culture of respect and patience, we can contribute to a safer and more efficient delivery experience for everyone involved.
