Centerfruit, a brand under Perfetti Van Melle, has redefined the Delhi Metro experience with its latest campaign, ‘Metro Mein Laplap.’ This innovative marketing initiative turns routine metro announcements into playful, quirky moments, leaving commuters surprised and entertained.
Centerfruit Turning Routine Announcements into Playful Moments
Launched on February 5 in collaboration with Schbang, the campaign introduced unexpected and cheeky announcements into Delhi NCR’s metro system. Designed to reflect the spirit of Centerfruit’s tagline, ‘Kaisi Jeebh Laplapayee,’ these humorous Public Service Announcements (PSAs) momentarily puzzled some commuters, while others were seen laughing and embracing the fun twist on their journey.
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Disrupting Traditional Advertising with Innovation
Gunjan Khetan, Marketing Director at Perfetti Van Melle India, emphasized the uniqueness of the campaign: “Metro is an integral part of daily life for millions in Delhi, and we saw a unique opportunity to turn an everyday moment into something unexpected and joyful. ‘Metro Mein Laplap’ is our way of engaging with consumers in a never-before manner—bringing our brand’s playful energy into the real world.”
Schbang’s Vice President, Chirag Shah, echoed the sentiment, highlighting the campaign’s creativity: “We saw an opportunity to turn something as routine as a metro announcement—heard by millions every day—into an unexpected burst of joy. By blending playfulness with surprise, we crafted an experience so unique and fun that it disrupts the monotony, lingers in people’s minds, and becomes a story they carry forward.”
Centerfruit X Tarun Rathore
Injecting Fun and Flavor into Everyday Journeys
Much like Centerfruit’s signature liquid-filled chew, this metro takeover injects an element of surprise into a mundane experience. The campaign ensures that every metro ride becomes a memorable moment, reinforcing Centerfruit’s reputation as the ultimate choice for those craving an intense fruity delight.
Through this engaging initiative, Perfetti Van Melle once again proves its ability to blend flavor, imagination, and joy, making Centerfruit not just a gum but an experience to remember.
Conclusion
With ‘Metro Mein Laplap,’ Centerfruit successfully breaks the mold of traditional advertising by integrating fun and flavor into the daily lives of commuters. By transforming mundane metro journeys into delightful experiences, the brand strengthens its playful identity and leaves a lasting impression on its audience. This campaign is a testament to how creativity and innovation can turn simple moments into extraordinary brand experiences.
