Britannia has once again proven why it remains a household favorite by revamping its Gobbles Cake line with an all-new, softer, and tastier recipe. The new Gobbles cakes come in classic, beloved flavors like Fruit, Chocolate, Pineapple, Orange, Milk, and Butter. To complement the improved recipe, Britannia has also refreshed the packaging, aiming to deliver a superior snacking experience for everyday moments.
With a focus on delivering a richer flavor and incredibly soft texture, the brand’s latest innovation promises to melt hearts—and taste buds—across India.
Britannia Gobbles X CID
Introducing the ‘Badey Badon Ko Pighla De’ Campaign
To celebrate this exciting update, Britannia launched a delightful new campaign titled “Badey Badon Ko Pighla De”, conceptualized and executed by Schbang. The campaign leverages nostalgia and humor by featuring Shivaji Satam and Dayanand Shetty, iconic for their roles as Sir and Daya from Indian television’s beloved detective show.
In a clever twist, the duo becomes part of a fictional Cakes Investigation Department (CID), tasked with investigating what makes Britannia Gobbles’ new cakes so irresistibly soft and delicious.
The Plot: When Cake Softens Even the Toughest
The film captures the two tough detectives on a mission. But as soon as they taste the new Gobbles cake, the investigation is hilariously derailed—they’re so enchanted by the cake’s softness and flavor that they momentarily “melt,” forgetting their tough personas.
The narrative beautifully brings to life the campaign’s core message: “Even the toughest people can’t resist the softness of Britannia Gobbles.”
In an ad world dominated by big promises, this charming, light-hearted approach stands out by making softness, quite literally, the hero.
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Behind the Scenes: Words from the Makers
Speaking about the campaign, Yudishter Shringi, Chief Business Officer – Bread, Cakes and Rusks at Britannia, said:
“The new Britannia Gobbles cake is a result of our commitment to delight our consumers. This campaign brings to life the idea that great taste has the power to soften even the toughest moments.”
The stars of the campaign, Shivaji Satam and Dayanand Shetty, also shared their excitement. Satam mentioned how thrilling it was to experiment with his iconic character in a playful new setting, while Shetty joked that despite being famous for breaking doors, the Gobbles cake broke his tough exterior instead.
The creative minds at Schbang, Puru Agarwal (Associate Creative Director) and Ria Shah (Associate Vice President), spoke about the inception of the idea:
“We thought, who better than Daya and Sir to show that even the hardest can pighlofy with the right cake? The Cakes Investigation Department idea was born and brought to life with a lot of heart—and a lot of laughter!”
Conclusion: A Sweet Treat with a Side of Nostalgia
Britannia’s ‘Badey Badon Ko Pighla De’ campaign smartly combines humor, nostalgia, and product superiority into one memorable narrative. By bringing back the much-loved characters of Sir and Daya in a new avatar, the brand not only celebrates its revamped Gobbles cake but also connects emotionally with consumers of all ages.
The campaign is a reminder that no matter how tough life gets, a soft, delicious cake can always bring a smile—and perhaps even melt the hardest of hearts.
