Cleartrip, in collaboration with SW Network, has launched a unique campaign featuring renowned author Chetan Bhagat. The campaign aims to bust popular travel-saving myths while promoting Cleartrip’s SuperCoins feature as a smarter alternative for real savings.
Travel Hacks vs. SuperCoins
Travelers often rely on questionable “money-saving hacks,” such as booking flights at odd hours or browsing in incognito mode, hoping to find better deals. However, these methods rarely deliver tangible results. Cleartrip’s campaign highlights the ease and effectiveness of redeeming SuperCoins earned on platforms like Flipkart and Myntra for actual savings on travel bookings.
Chetan Bhagat’s Entertaining Take
Known for his humorous storytelling, Chetan Bhagat adds an entertaining twist to the campaign. Speaking about his involvement, Bhagat quipped, “This book is my magnum opus. A masterpiece of absurdity. If you’re NOT using SuperCoins on Cleartrip, these hacks might just be your last hope. But honestly, save yourself the trouble—SuperCoins are a no-brainer.”
Cleartrip X Chetan Bhagat: A Strategic Collaboration
Cleartrip’s director and chief marketing and revenue officer, Tavleen Bhatia, emphasized the importance of delivering value to customers. “Cleartrip has always focused on offering our users the best value, and SuperCoins are one of the ways we do that,” Bhatia said. The partnership with SW Network and the inclusion of Chetan Bhagat brought humor and relatability to an otherwise practical message.
Also Read: Ramraj Cotton Teams Up with Abhishek Bachchan to Revive the Iconic Dhoti
Humor Meets Consumer Insight
SW Network co-founder Raghav Bagai shared insights about the campaign’s vision: “This campaign was an opportunity to combine humor with a strong consumer insight. By collaborating with Chetan Bhagat, we’ve crafted a narrative that resonates with travelers while delivering Cleartrip’s message in a fresh, memorable way.”
Why SuperCoins are a Game-Changer
The campaign underscores the simplicity and efficiency of using SuperCoins for discounts on Cleartrip, encouraging travelers to ditch ineffective hacks and embrace proven savings methods.
Conclusion
Cleartrip’s campaign with Chetan Bhagat cleverly mixes humor and practicality to educate travelers about smarter ways to save. By leveraging SuperCoins, Cleartrip continues its commitment to delivering genuine value to its users. This collaboration sets a new benchmark for creative marketing in the travel industry.