Coca-Cola is shaking up horror tropes in its latest Coke Zero commercial under the ongoing #JustAddCokeZero campaign. This new ad isn’t about fear—it’s about flavour and fun, turning the traditional jump scare on its head with the help of a chilled, sugar-free Coke Zero and Bollywood star Tiger Shroff.
Coke Zero Ad- The Plot: When Jump Scares Meet Soda Cravings
The ad opens in a suspenseful horror setting, building tension until the female lead runs out of Coke Zero—abruptly halting the fright. That’s when the monster in the scene breaks character and throws out Shroff’s now-iconic line: “Choti Bacchi Ho Kya?”
Balance is hilariously restored when Shroff orders a Coke Zero via Swiggy Instamart, getting it delivered in under 10 minutes. With his drink in hand, the jump scare resumes—but this time, it’s refreshingly enjoyable.
Also Read: OPPO K13 5G Turns College Canteen into a Gaming Battleground in New Brand Film
Star Power with a Splash of Wit
Tiger Shroff has been the face of Coke Zero in India since February 2023, and his fitness-first image aligns perfectly with the beverage’s zero-calorie promise. His signature phrase, made viral across social media, adds a layer of relatability and recall value to the ad.
Previously, Kriti Sanon featured in another Coke Zero Sugar ad, showing that the brand is leaning heavily into young, fit, and popular celebs to push its message of guilt-free indulgence.
Swiggy Instamart Joins the Plot
The campaign also features a clever co-branding integration with Swiggy Instamart. Shroff’s instant Coke Zero delivery highlights the speed and ease of the quick commerce platform, adding another layer of utility to the campaign’s storyline.
Coke Zero: A Sweet (But Sugar-Free) Evolution
Many might not know this, but Coca-Cola was originally created as a headache remedy back in 1886 by Dr. John Pemberton. Fast forward over a century, and the brand is adapting to a more health-conscious audience.
As sugar and calorie concerns began dominating consumer choices, Coca-Cola responded with a lineup of sugar-free options:
- 1963 – Launch of Tab, the first diet cola.
- 1982 – Introduction of Diet Coke.
- 2005 – Launch of Coke Zero, aiming to match the classic Coke taste with zero sugar.
Each new variant brought Coca-Cola closer to its goal: keeping the beloved Coke taste while eliminating the sugar guilt.
Also Read: Flipkart’s ‘SASA LELE’ Campaign Is Breaking the Internet — Here’s Why
Final Sip
With clever storytelling, meme-worthy dialogues, and a relevant health angle, Coca-Cola’s new ad turns the horror of jump scares into a delightful craving. Thanks to Tiger Shroff and Coke Zero, it seems fear is no longer bitter—it’s refreshingly fizzy.
