Dubai Corporation for Tourism and Commerce Marketing (Visit Dubai) has unveiled its latest global campaign titled ‘Dubai, Ready For a Surprise’, and it’s headlined by none other than Virat Kohli and Anushka Sharma. The campaign marks the couple’s first-ever destination-focused collaboration, and it paints a vibrant, emotional, and thrilling picture of Dubai that goes far beyond its iconic skyline.
Dubai Tourism X Virat & Anushka
A Personal Connection Turned Global Campaign
Having frequently visited the city over the years, Virat and Anushka share a deep personal bond with Dubai. This connection forms the foundation of the campaign film where Virat plans a tailor-made experience for Anushka, revealing a side of Dubai that’s intimate, exciting, and emotionally resonant.
Whether it’s a serene moment at AURA SKYPOOL, the world’s highest 360-degree infinity pool, or the exhilaration of parasailing across Dubai’s scenic coastline, the film is packed with thoughtful experiences that highlight Dubai’s multifaceted charm.
A Cinematic Celebration of Dubai’s Diversity
The campaign offers a refreshing new lens on the city, steering away from the conventional tourist path. It’s not just about luxury and landmarks—it’s about culinary adventures, spontaneous cultural moments, desert serenity, and music-filled beach days. The overarching theme: there’s always more to discover in Dubai, no matter how many times you’ve visited.
The film ends on an intriguing twist, leaving viewers wondering what surprises lie ahead—a smart nod to the city’s ever-evolving nature.
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Dubai Tourism: A 360-Degree Rollout for Maximum Reach
The campaign will be rolled out across multiple platforms including social media, digital, and offline activations, ensuring high visibility among Indian audiences, one of Dubai’s most significant tourism markets.
What Virat & Anushka Have to Say
Virat Kohli shared his excitement, saying: “Dubai holds a special place for Anushka and me… Even my favourite chole bhature tastes just as good here! What amazes us is how the city feels familiar yet always has something new to offer.”
Anushka Sharma echoed this sentiment: “Every visit to Dubai feels like a new discovery… It is a warm city, extremely comforting yet very exciting.”
Strengthening Cultural and Tourism Ties
Issam Kazim, CEO of Visit Dubai, emphasized the importance of this collaboration: “Virat and Anushka are ideal champions for Dubai. This campaign reaffirms Dubai’s commitment to providing fresh, diverse experiences to Indian travellers.”
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Final Thoughts
With ‘Dubai, Ready For a Surprise,’ Virat and Anushka aren’t just showcasing a city—they’re inviting millions of Indian travellers to reconnect with Dubai in unexpected and meaningful ways. Through emotional storytelling and immersive visuals, this campaign highlights how Dubai remains one of the most versatile travel destinations in the world—for love, for adventure, and for unforgettable memories.
