Cricket in India is more than just a sport—it’s an emotion. Whether it’s a high-stakes final or an intense rivalry match, fans across the country come together to cheer for their teams while indulging in their favorite snacks. But with all the excitement and feasting, acidity can often be an uninvited guest. That’s where ENO steps in! In its latest campaign, ENO partners with comedian Aakash Gupta to bring humor and relief to cricket lovers, ensuring that acidity never interrupts the thrill of the game.
Cricket, Food & Friendly Banter – A Winning Trio
Indians love cricket, and they love food just as much. Whether it’s samosas, chaat, biryani, or pakoras, no match is complete without delicious snacks. Adding to the fun is the playful banter between rival fans, making the experience even more exhilarating. However, excessive snacking can lead to acidity, which is the last thing anyone wants in the middle of a nail-biting match.
Aakash Gupta Brings the Fun with Relatable Avatars
Aakash Gupta, known for his impeccable comic timing, brings to life different cricket fans and their passionate love for the game. Through humorous avatars, he showcases the fun and chaos that comes with watching a match—whether it’s devouring platefuls of street food or engaging in friendly rivalries. The campaign reminds fans that while food and cricket go hand in hand, acidity should never be part of the equation.
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ENO – The Ultimate Game-Changer for Acidity Relief
Bineet Jain, Category Lead, Digestive Health, Haleon India, emphasizes the importance of enjoying cricket without interruptions. He shares, “For millions of cricket fans, it’s not just a game but a battle of pride, passion, and friendly banter. The last thing we want is for acidity to spoil the fun. ENO understands these shared moments and ensures that nothing comes between you and the excitement of the game—not even acidity.”
Aakash Gupta also expresses his excitement for the campaign, stating, “As a die-hard foodie and cricket fanatic, I know how easy it is to get lost in the game and overeat. But with ENO, fast and effective relief is just a sip away, so you never have to miss a moment of the action.”
A Digital-First Campaign for Maximum Engagement
The campaign will be rolled out across digital platforms such as YouTube, Meta, and other social media channels, ensuring it reaches millions of cricket fans nationwide. With its relatable humor and engaging storytelling, the campaign aims to remind fans to keep ENO handy so they can enjoy every thrilling moment, uninterrupted.
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Conclusion
Cricket, food, and friendly make for an unbeatable combination, and ENO is here to make sure acidity doesn’t spoil the fun. With Aakash Gupta’s comedic charm and ENO’s fast relief, cricket fans can indulge in their favorite snacks without worry. So, the next time you sit down for a big match, grab your favorite treats and keep ENO within reach—because when the game is on, there’s no time for acidity!
