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HomeThink TankKFC India Introduces ‘Beauty’ in New Campaign for Epic Savers Deal

KFC India Introduces ‘Beauty’ in New Campaign for Epic Savers Deal

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KFC India is spicing up its marketing playbook with a new digital campaign that features a quirky, drama-loving character named Beauty. Set in a humorous tone, the video promotes the brand’s Epic Savers deal—offering nine pieces of crispy chicken for just ₹299.

Meet ‘Beauty’: The Queen in Search of Her Match

In the campaign video, Beauty is introduced as a bold, expressive character encouraged by her father to find the perfect match. But instead of searching through dating profiles or arranged biodatas, she’s on the lookout for someone who checks all her boxes: smells good, offers emotional support, and is available for spontaneous plans.

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KFC India: A Crispy Twist to Her Love Story

Just when it seems like her search might be endless, a KFC team member announces her “perfect order” is ready. The twist? Her match isn’t a person—it’s the Epic Savers chicken bucket. At just ₹299 for nine pieces, it’s the kind of offer that makes anyone swoon.

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Humour and Relatability as Key Ingredients

This campaign is part of KFC’s larger strategy to engage younger audiences through fun, relatable storytelling. With a strong focus on value and flavour, KFC continues to tap into pop culture and social media sensibilities to create content that not only promotes a product but also entertains.

Conclusion:

By blending humour, an eccentric protagonist, and an irresistible price point, KFC India delivers yet another memorable campaign. The ‘Beauty’ ad does more than promote a meal—it reinforces the brand’s ability to serve up great deals with a side of personality. For chicken lovers and deal hunters alike, the Epic Savers offer might just be the perfect match.

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