Swiggy Dineout has launched an exciting new campaign in collaboration with creator-led agency The New Thing. The campaign, promoting the Great Indian Restaurant Festival (GIRF) 2025, humorously showcases how people change their dining preferences when offered unbeatable discounts. With a catchy tagline, ‘Deals aisi chalti, ki sab maare palti,’ the campaign highlights the impact of a ‘Flat 50% Off’ on restaurant bills.
Swiggy Dineout Ad: A Dining Transformation with Neena Gupta
At the heart of this campaign is veteran actress Neena Gupta, who takes on a role that brilliantly subverts expectations. She starts as a typical Indian mom, expected to order the usual paneer butter masala and lachha paratha. However, in an unexpected twist, she opts for a gourmet continental meal, concluding with an exaggeratedly complex French dish. Her impeccable comedic timing and delivery make the transformation truly entertaining.
The Campaign’s Digital Reach
The campaign is live across multiple digital platforms, including Instagram, Facebook, and YouTube, to promote the Great Indian Restaurant Festival running from 15th February to 13th April 2025. The humorous and relatable nature of the ad is designed to engage audiences and encourage them to explore new dining experiences with Swiggy Dineout’s exclusive offers.
Brand & Agency Insights on the Campaign
Dhruvish Thakkar, AVP – Revenue & Marketing, Swiggy Dineout, shared his excitement about the campaign, stating: “GIRF is India’s biggest dining out festival, and every year, it transforms how people experience restaurants. With ‘Flat 50% Off’ deals, we see diners flipping their usual choices, and The New Thing helped us bring this insight to life in the quirkiest way. Neena Gupta’s effortless charm and unexpected transformation in the film make it even more delightful, perfectly capturing the fun, unpredictable behavior that unfolds when unbeatable deals are on the table.”
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Shraddha Panday and Neel Chatterjee, Founding Members of The New Thing, explained the thought process behind the campaign: “We realized that discounts don’t just impact your bill, they change the entire dining experience – especially for the average Indian restaurant-goer. Once we cracked the insight, it was just about flipping the tables to the absolute extreme. That’s how we ended up with Neena ji, in a desi avatar that we all know and love, speaking ridiculous French gibberish like we had never seen before. It’s social media gold.”
Why This Campaign Works
- Relatable Insight: The campaign captures a universal dining behavior – how discounts encourage people to explore beyond their usual choices.
- Humorous Execution: Neena Gupta’s impeccable comedic timing makes the transformation fun and engaging.
- Strong Digital Push: By leveraging popular digital platforms, the campaign effectively reaches a broad audience.
- Influencer-Led Creativity: The New Thing’s creative execution ensures virality and shareability on social media.
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Final Thoughts: Swiggy Dineout X Neena Gupta
Swiggy Dineout’s latest campaign, featuring Neena Gupta, is a brilliant mix of humor, insight, and relatability. By highlighting how great deals can transform dining experiences, the campaign not only entertains but also encourages diners to explore new cuisines and restaurants. With Flat 50% Off at the Great Indian Restaurant Festival, the message is clear – it’s time to ditch the usual and indulge in something extraordinary!
