Valentine’s Day is usually about couples celebrating love, but this year, RedBus is flipping the script. With their quirky and engaging campaign, ‘Sabse Single Kaun’, the travel platform is celebrating singlehood in a fun way. In partnership with stand-up comic Haseeb Khan (@a_sad_comic), RedBus is searching for India’s most single person and offering them a once-in-a-lifetime prize – lifetime free RedBus tickets!*
RedBus Valentine’s Day Campaign: Concept
Instead of traditional love stories, RedBus is calling all singles to embrace and showcase their singlehood with pride. Participants can submit their most hilarious, relatable, or emotional singlehood experiences in video or text format. Whether it’s an amusing anecdote or a painfully real story, the most creative entries will stand a chance to win the ultimate prize!
How to Participate?
- Create a video or text entry showcasing why you are the most single person in India.
- Post it on Instagram, tagging @redBusIndia and @a_sad_comic.
- Use the campaign hashtag #SabseSingleKaun.
- Entries are open from February 4th up until Valentine’s Day.
- The winner will be revealed on February 14th!
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The Grand Prize
The most deserving single person will win free lifetime RedBus tickets!* That means unlimited travel for 14 years – a dream come true for anyone who loves to explore.
Why This RedBus Campaign Stands Out?
RedBus’ Chief Marketing Officer, Pallavi Chopra, explains the thought behind this campaign: “This Valentine’s Day, we’ve taken a quirky approach to the day of love. Our ‘Sabse Single Kaun’ campaign addresses the concerns of Gen Z and younger travelers. Bus travelers aged 18 to 25 years are a key element of our target audience, constituting around 30% of our passengers. To cut through the clutter, we’re flipping the narrative on its head, and we expect this fresh perspective to engage, interest, and also resonate with our target audience.”
Conclusion
For all the proud singles out there, this is your chance to shine! Whether you’re single by choice or by destiny, RedBus wants to celebrate you. So, if you have the quirkiest, funniest, or most relatable singlehood story, share it now and win the ultimate solo traveler’s dream prize!
Are you India’s ‘Sabse Single’? Join now and find out!
