When it comes to moving on from a breakup, people have long turned to symbolic rituals — like writing down past regrets and setting them aflame. Now, Tinder is taking that age-old healing technique to the streets of Mumbai, quite literally.
Introducing Tinder’s Ex-press Disposal Truck
As part of its new “Move On” campaign, Tinder launched the Ex-press Disposal Truck, a bold and quirky way to help young India let go of emotional baggage. The idea? Toss your ex’s belongings — love letters, hoodies, that teddy bear — into a truck and symbolically clear space for a fresh start.
The truck, adorned with cheeky messages and vibrant branding, made pit stops around Mumbai, inviting singles to physically throw away relics of their past relationships. It’s not just about decluttering — it’s about reclaiming emotional well-being.
A Reflection of Changing Mindsets
The campaign isn’t just a PR stunt. It’s rooted in real insights from Tinder’s research.
A OnePoll survey conducted between April and May 2023 found that among 1,000 Indian singles aged 18 to 25:
- 82% prioritize mental well-being in their relationships.
- 77% refuse to compromise on self-care practices and personal boundaries for anyone — even a romantic partner.
By encouraging this symbolic act of letting go, Tinder taps into the rising culture of self-love, emotional clarity, and healthy boundaries among Gen Z and young millennials in India.
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Tinder Not the First Brand to Encourage Letting Go
Interestingly, Tinder isn’t alone in promoting this unique emotional detox. Earlier in 2025, Sunfeast Fantastik!, an ITC-owned chocolate brand, rolled out its own Fantastik! Truck in Bangalore during Valentine’s Week. The concept was similar — helping the heartbroken ditch reminders of toxic relationships while enjoying sweet treats.
Clearly, “trash your ex” activations are striking a chord with today’s youth — blending catharsis with community-driven experiences.
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Why This Move Matters
In a world where emotional well-being is gaining serious attention, campaigns like Tinder’s Move On are refreshing. They acknowledge that heartbreak isn’t something to be ashamed of — and healing can even be fun, public, and empowering.
After all, sometimes the best way to move on isn’t to bottle up your feelings — it’s to chuck that sweater he left behind into a moving truck and never look back.
