Have you ever wondered which Instagram reels are breaking the internet with millions, even billions, of views? Instagram reels have revolutionized Meta’s photo-sharing app, rising as a formidable competitor to TikTok and becoming an integral part of the Instagram experience. If you’re like most netizens, you’ve probably spent countless hours scrolling through these captivating short videos. As someone who indulges in this endless stream of content, it’s clear that reels have transformed content creation into a full-fledged vocation. The list of the top 20 most-viewed reels on Instagram so far (July 2024) features some familiar names and jaw-dropping figures.
From BGMI promotional sketches and Samsung mobile commercials to Khaby Lame’s silent comedy videos, these reels have set major trends and amassed staggering view counts. So, let’s dive into the most-watched Instagram reels that have taken the platform by storm.
Table of Most Viewed Instagram Reels
| Sr. No. | Username | Video Title | View Counts (Millions) |
|---|---|---|---|
| 1 | BGMI x Hardik Pandya | Take the Shot | 1,600 |
| 2 | BGMI | Flex Your New Phone | 1,400 |
| 3 | Samsung Mobile | Behind the Scenes of Epic Worlds | 1,000 |
| 4 | BGMI x Ranveer Singh | Play Pure | 876 |
| 5 | BGMI | Flex Your Phone Friendship Edition | 840 |
| 6 | Muhammed Riswan | Has Anyone Seen the Ball? | 548 |
| 7 | Samsung Mobile | Sure We Can Send You That | 330 |
| 8 | Samsung Galaxy | Epic Worlds Teaser | 327 |
| 9 | Aurélien Froissart | The CUTEST Thing Ever Happened at the END of the Video | 301 |
| 10 | Lorikbun | Mobiles Home Office | 299 |
| 11 | Khaby Lame | Learn from Khaby | 289 |
| 12 | Samsung Mobile | There’s No Dark Side of the Moon | 298 |
| 13 | Khaby Lame | Not All Kids Are Funny | 272 |
| 14 | Shivanjali Porje | Blink & Express | 261 |
| 15 | Rohit Sharma | I Am So Sorry @thetravellustsoul | 254 |
| 16 | Khaby Lame | Learn | 250 |
| 17 | Khaby Lame | Did You Get the Point? | 242 |
| 18 | Khaby Lame | Ops | 238 |
| 19 | Khaby Kame | I Had the Impression the Fish Was Still Alive | 231 |
| 20 | Khaby Lame | Let’s Just Say He Breaks a Lot of Eggs | 219 |
Top 20 Most Viewed Instagram Reels
1. ‘Take the Shot’ by BGMI x Hardik Pandya (1.6 billion+ views)
Battlegrounds Mobile India (BGMI) partnered with Indian cricketer Hardik Pandya for a promotional campaign in September 2023. The reel, shot from a video camera point-of-view, follows Pandya preparing for a photoshoot, announcing his debut in the world of battlegrounds. This high-voltage reel topped the list as the most viewed Instagram reel. It has over 1.6 billion views and 3.8 million likes.
2. Flex Your New Phone by BGMI (1.4 billion+ views)
In this promotional video, a happy son shows his new phone to his dad, who is busy fixing a table. The dad dismisses the phone as useless without the BGMI app, using it to balance the table. So, the reel, featuring the game’s specs and simulations is the second most viewed Instagram reel. And it has over 1.4 billion views and 2.7 million likes.
3. Behind the Scenes of Epic Worlds by Samsung Mobile (1 billion+ views)
Next, we have Samsung Mobile’s ‘Epic Worlds’. It is a cinematic video shot with a Galaxy S23 Ultra, featuring Emma Myers from Wednesday. And it’s one of the most-viewed Instagram reels. This behind-the-scenes reel showcases the device’s capability to create cinema-like visuals. And which earned over 1 billion views and also 2.5 million likes.
4. ‘Play Pure’ by BGMI x Ranveer Singh (876 million+ views)
Bollywood star Ranveer Singh partnered with BGMI for this reel. In the reel, a spot boy narrates a scene to Singh, who is engrossed in playing BGMI. Singh’s infectious smile and the swag with which he says “Get ready to play pure” earned this reel 876 million views and 1.5 million likes.
5. Flex Your Phone Friendship Edition by BGMI (840 million+ views)
This reel, set amidst Diwali celebrations, humorously depicts a scenario between two friends. In which one dismisses the other’s phone as worthless without the BGMI app. So, by highlighting the game’s impressive specifications and graphics, this video has garnered a staggering 840 million views and received 56k likes, making it one of the most viewed reels on Instagram.
Also Read: Top 15 Most Viewed Videos On YouTube In 2024
6. ‘Has Anyone Seen the Ball?’ by Muhammed Riswan (548 million+ views)
This viral Instagram reel features Muhammed Riswan, a skilled football freestyler from Kerala, India. In the reel, he is kicking a ball into a waterfall, capturing its dramatic disappearance. Additionally, with 548 million views and an impressive 9.2 million likes. This video showcases Riswan’s talent and has cemented its place as one of the most viewed reels on Instagram.
7. ‘Sure We Can Send You That’ by Samsung Mobile (330 million+ views)
Samsung’s promotional reel featuring BTS’s J-Hope posing for a selfie has become a major hit, leveraging the massive BTS ARMY’s support. With an impressive 330 million views and also 1 million likes, it is one of the most viewed reels on Instagram. This simple yet effective video has captivated audiences and underscored the power of influencer partnerships in social media marketing.
8. ‘Epic Worlds’ Teaser by Samsung Galaxy (327 million+ views)
This teaser showcasing Emma Myers’s journey, captured with the Galaxy S23 Ultra and featuring cinematic scenes, has garnered 327 million views and 525k likes. It ranks among the most viewed Instagram reels. And highlights the stunning capabilities of Samsung’s flagship device in creating visually captivating content.
9. ‘The CUTEST Thing Ever Happened at the END of the Video’ by Aurélien Froissart (301 million+ views)
Aurélien Froissart plays piano alongside a nine-year-old violinist, creating a beautiful melody that has resonated deeply with audiences. So, this touching reel has amassed 301 million views and over 32 million likes. It’s one of the most viewed Instagram reels which showcases the power of heartfelt, collaborative performances on social media.
10. ‘Mobiles Home Office’ by Lorikbun (299 million+ views)
Content creator Lorikbun takes a call while skiing on a mountain, highlighting the possibilities of remote work with a thrilling twist. This adventurous reel has garnered 299 million views and 10 million likes, making it one of the most viewed Instagram reels and demonstrating how creativity and technology can blend seamlessly in stunning settings.
Also Read: Top 20 Powerful Instagram Reels Hooks to Go Viral in 2024
11. Learn from Khaby Lame (289 million+ views)
Khaby Lame humorously checks an iron multiple times to ensure it’s unplugged in his signature style. So, this relatable reel has accumulated 289 million views and 12 million likes, making it one of the most viewed Instagram reels and a perfect example of how simple, everyday moments can captivate a massive audience.
12. ‘There’s No Dark Side of the Moon’ by Samsung Mobile (298 million+ views)
Samsung showcases the Galaxy S23 Ultra’s night photography capabilities in this reel, which has garnered 298 million views and 743k likes. Also, this reel is among the most viewed Instagram reels, demonstrating the impressive performance of Samsung’s latest flagship in capturing stunning low-light images.
13. ‘Not All Kids Are Funny’ by Khaby Lame (272 million+ views)
Khaby Lame greets a disinterested kid, capturing the relatable situation with his signature humor. So, this reel of Khaby has achieved 272 million views and 19.5 million likes, making it one of the most viewed Instagram reels and showcasing how Khaby’s comedic take on everyday interactions resonates with a global audience.
14. ‘Blink & Express’ by Shivanjali Porje (261 million+ views)
Shivanjali Porje’s expressive eyes and smile have made this reel a viral sensation, amassing 261 million views and nearly 12 million likes. Additionally, this reel is one of the most viewed Instagram reels, highlighting the powerful impact of genuine expressions and charisma in capturing widespread attention on social media.
15. ‘I Am So Sorry @thetravellustsoul’ by Rohit Sharma (254 million+ views)
Rohit Sharma and his wife depict a humorous battle of the sexes, culminating in Sharma accidentally breaking his wife’s lipstick. This playful reel has garnered 254 million views and also 6.5 million likes, making it one of the most viewed Instagram reels and showcasing the engaging chemistry and comedic timing of the couple.
Also Read: The Ultimate Guide to Banned Instagram Hashtags in 2024
16. Learn from Khaby Lame (250 million+ views)
Khaby Lame humorously imitates a stylish girl navigating a narrow passage. This reel has 250 million views and also 15.4 million likes.
17. ‘Did You Get the Point?’ by Khaby Lame (242 million+ views)
Khaby Lame’s epic response to a lady slipping and falling makes this reel a must-watch, with 242 million views and 10.7 million likes.
18. ‘Ops’ by Khaby Lame (238 million+ views)
Khaby Lame’s hilarious reaction to a woman spilling milk has turned this reel into a viral hit, amassing 238 million views and 9.2 million likes. So, this reel stands out as one of the most viewed Instagram reels, perfectly capturing Khaby’s unique comedic flair and ability to find humor in everyday mishaps.
19. ‘I Had the Impression the Fish Was Still Alive’ by Khaby Lame (231 million+ views)
Khaby Lame imitates a man trying to catch a dead fish, humorously frying nuggets in a pan. Additionally, this reel has 231 million views and 11.5 million likes.
20. ‘Let’s Just Say He Breaks a Lot of Eggs’ by Khaby Lame (219 million+ views)
Khaby Lame’s practical advice in response to a man breaking all the eggs in a tray has made this reel a hit, accumulating 219 million views and 12.8 million likes. Also, this reel is among the most viewed Instagram reels, showcasing Khaby’s knack for delivering simple, effective solutions with his trademark humor.
Also Read: How to Easily Download Instagram Reels in 2024
Instagram Reels Statistics
Instagram Reels launched in August 2020 and quickly captivated users. By 2021, its length doubled from 15 to 30 seconds, further extended to 90 seconds. So, over 2 billion monthly active users interact with reels, projected to exceed 2.5 billion in 2024. With a reach rate of nearly 30%, Reels dominate Instagram content. Meta continues to innovate, allowing users to download reels, reply with reels, and turn Highlights into reels. India is the largest market for Instagram Reels, followed by the US and Brazil, making it a key platform for content creators.
Conclusion
The top 20 most-viewed Instagram reels of 2024 not only showcase the platform’s diverse content but also highlight the immense popularity and influence of short-form video content in today’s digital age. From celebrity endorsements to breathtaking stunts and comedic moments, these reels have captivated audiences worldwide, setting new standards for viral content creation on social media.
