India’s direct-to-business (D2B) market is undergoing a major transformation, reinventing traditional B2B growth through new channels. The emergence of D2B brands is disrupting established businesses by leveraging digital channels to deliver flexible, efficient, and scalable solutions for businesses.
Unlike the traditional B2B model, these new players cater to the needs of today’s enterprises, processing increasingly real-time data for direct engagement- emphasis on analytics and personalised services.
In this blog, we will talk about the top direct to consumer brands in India disrupting India’s consumer market in 2024 because you simply can’t miss looking at them.
What is D2C and Why is it Important?
D2C stands for “Direct-to-Consumer”. It refers to the business model in which companies sell products or services directly to their final customers, bypassing traditional intermediaries such as retailers, wholesalers, or distributors.
It’s important because it allows brands to:
- Manage brand experience: Ensure consistent messaging and customer experience.
- Gain customer insights: collect valuable data to personalise and improve products.
- Increase margins: Cut out the middle and take all retail margins.
- Innovate quickly: Respond quickly to customer feedback and market changes.
- Develop strong relationships: Maintain direct and honest communication with customers.
Direct to Consumer Brands that are Disrupting India’s Consumer Market in 2024
Here are some of the top D2D brands that are taking the Indian market by storm.
1. Bacca Bucci
Indian footwear brand Bakka Bucci is well known for its trendy yet affordable footwear. It has displaced traditional retail by selling directly to consumers and using social media and e-commerce.
- Founder: Natwar Agarwal
- Year: 2013
- Industry: Footwear
- Products: Casual and formal shoes, sneakers
2. Bewakoof
Bewakoof is a renowned fashion brand known for its sophisticated, affordable, and trendy clothes.
- Founder: Prabhkiran Singh and Siddharth Munot
- Year: 2012
- Industry: Fashion (Apparel)
- Products: T-shirts, hoodies, accessories
3. Bombay Shaving Company
Bombay Shaving Company is known for its luxury grooming products designed for men.
- Founder: Shantanu Deshpande, Sandeep Sharma
- Year: 2015
- Industry: Personal Care
- Products: Shaving kits, grooming products
4. The Man Company
Indian cosmetics brand The Men Company specialises in luxury men’s care products, including skin care, hair care and fragrance.
- Founder: Hitesh Dhingra
- Year: 2015
- Industry: Personal Care
- Products: Men’s grooming products, skincare
5. Fable Street
Indian fashion house Fable Street is known for its stylish, high-quality, and customisable womenswear. It challenged traditional retail by combining a direct-to-consumer approach with personalisation and digital communication.
- Founder: Shivani Poddar
- Year: 2016
- Industry: Fashion (Apparel)
- Products: Women’s workwear, casual wear
6. Freakins
Indian fashion label Freakins focuses on trendy, budget-friendly denim and casual wear. It has a large customer base among Gen Z. It is one of the best direct-to-consumer brands in India.
- Founder: Puneet Anil Shegal and Shaan Shah
- Year: 2014
- Industry: Fashion (Apparel)
- Products: Denim, casual wear
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7. Lovevery
Lovevery, a global brand specialising in growth toys for young children, has impacted the Indian market with its focus on high-quality educational products.
- Founder: Jessica Rolph and Rod Morrison
- Year: 2015
- Industry: Early Childhood Development
- Products: Educational toys, subscription kits
8. Giva
Indian jewellery brand Giva is known for its high-quality, affordable and quality silver jewellery.
- Founder: Ishendra Agarwal
- Year: 2018
- Industry: Jewelry
- Products: Silver jewellery, accessories
9. Kapiva
Kapiva, an Indian wellness brand, offers a range of Ayurvedic and natural health products, including supplements and skincare. It has disrupted traditional wellness markets by focusing on authentic, high-quality formulations and a direct-to-consumer approach.
- Founder: Shilpa Shetty and Ankur Goyal
- Year: 2015
- Industry: Health and Wellness
- Products: Ayurvedic supplements, health foods
10. Licious
Licious, the Indian brand of fresh, quality meat and seafood, has revolutionised the market with its direct-to-consumer approach, emphasising convenience and quality.
- Founder: Abhay Hanjura and Vivek Gupta
- Year: 2015
- Industry: Food (Meat and Seafood)
- Products: Fresh meat, seafood
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11. Minimalist
The Indian skincare brand is known for its minimalist, no-frills, scientifically-backed formulations and transparency in the ingredients list.
- Founder: Not widely publicised
- Year: 2017
- Industry: Skincare
- Products: Serums, cleansers
12. Noise
Noise, an Indian company specialising in smartwatches and wearables, impacted the market with its affordable, feature-rich products. It has budget-friendly, high-tech wearables online retail in the Indian electronics market – and focuses on the change process.
- Founder: Amit Khatri and Gaurav Khatri
- Year: 2014
- Industry: Electronics
- Products: Smartwatches, earbuds
13. Plum
Indian skincare and cosmetics brand Plum is known for its focus on vegan, cruelty-free, and clean beauty. And who doesn’t like the idea of fruits on the face?
- Founder: Shankar Prasad
- Year: 2013
- Industry: Personal Care (Skincare)
- Products: Skincare, haircare
14. Rage Coffe
Rage Coffee is one of the latest rages among coffee lovers in the Indian market. It is known for its wide variety of flavours in coffee and the good quality it offers.
- Founder: Bharat Sethi
- Year: 2018
- Industry: Food & Beverage (Coffee)
- Products: Instant coffee, coffee blends
15. Lenskart
Lenskart, an Indian eyewear brand, is one of the first to tap into the formal eyewear market. It offers large variety of frames backed with the latest technology that has made buying prescription eyewear much easier. It has to succeed in the D2D market because of its strong online presence and good after-sales service.
- Founder: Peyush Bansal
- Year: 2010
- Industry: Eyewear
- Products: Glasses, contact lenses
16. Sanfe
Sanfe, an Indian brand specialising in menstrual hygiene products, stands out for its focus on sustainable, eco-friendly solutions.
- Founder: Riya and Suman
- Year: 2018
- Industry: Personal Care
- Products: Menstrual hygiene products, intimate care
17. Snitch
Snitch, an Indian brand known for its fashionable, high-street and casual wear, has disrupted the market through e-commerce with a direct-to-consumer approach and strong digital presence on social media.
- Founder: Siddharth Dangarwal
- Year: 2019
- Industry: Fashion (Apparel)
- Products: Streetwear, casual clothing
18. Sugar
Sugar, yet another home-grown makeup and cosmetics brand, has made a stronghold in the market because of its unique and quality products.
- Founder: Vineeta Singh and Kaushik Mukherjee
- Year: 2015
- Industry: Cosmetics
- Products: Makeup products
19. TagZ
TagZ, an Indian brand specialising in healthy, gourmet snacks, has disrupted the market by focusing on innovative, nutritious products like popped chips and protein bars.
- Founder: Anish Basu Roy
- Year: 2016
- Industry: Food (Snacks)
- Products: Potato chips, snacks
20. The Souled Store
Another clothing brand that Gen Z loves is The Souled Store. It has a range wide range of cool tees and hoodies that are perfect for streetwear and appropriate for comfort.
- Founder: Vishwanath Ashok and Priyanka P
- Year: 2013
- Industry: Fashion (Apparel)
- Products: T-shirts, hoodies
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21. Wakefit
Wakefit is a brand that is all about quality sleep. This Indian brand specialises in premium mattresses and sleep solutions and has revolutionised the market with its direct-to-consumer model and innovative product offerings.
- Founder: Ankit Garg and Chaitanya Ramalingegowda
- Year: 2016
- Industry: Furniture and Mattresses
- Products: Mattresses, bed frames
22. Zoff
Zoff is an Indian spices brand that focuses on high-quality and fresh spices with good packaging. It utilised a large number of online retail platforms right from Amazon to Cred to build a base for itself.
- Founder: Akash Agarwal and Ashish Agarwal
- Year: 2018
- Industry: Food
- Products: Spices and Masalas
23. Zivame
Zivame, an online lingerie brand, is one of the initials in the industry. It is known for its wide variety of products and the quality it offers.
- Founder: Richa Kar
- Year: 2011
- Industry: Lingerie and intimate wear
- Products: Bras, panties, shapewear, sleepwear
24. Pilgrim
Indian beauty and skincare brand Pilgrim is known for its internationally inspired premium natural products.
- Founder: Mitesh Rathi, Saurabh Arora
- Year: 2019
- Industry: Skincare and beauty
- Products: Skincare, haircare, wellness products
25. Nua
Nua, a menstrual products brand, has revolutionised the market by prioritising comfort, sustainability, and personal care. It ensures a worry-free experience of menstruation. If offers a good range of products that are eco-friendly.
- Founder: Ruchita Dhadke
- Year: 2017
- Industry: Feminine hygiene
- Products: Sanitary pads, menstrual products
26. Mylo
Mylo is an Indian brand specialising in organic, eco-friendly maternity and baby care products. Known for its commitment to natural ingredients and sustainability.
- Founder: Jitendra Gupta
- Year: 2017
- Industry: Maternity and parenting
- Products: Maternity wear, baby care products
27. Lahori
Lahori Zeera is a D2D brand that offers various traditional Pakistani snacks and beverages. It is known for its quality and unique taste.
- Founder: Arjun Agarwal
- Year: 2020
- Industry: Food and beverages
- Products: Traditional Pakistani snacks and sweets
28. FreshToHome
FreshToHome is a leading brand specialising in direct-to-consumer delivery of fresh, high-quality meat, seafood, and produce. It is known for its quality and good service and has a strong presence in the market.
- Founder: Shan Kadavil
- Year: 2015
- Industry: Food and groceries
- Products: Fresh meat, seafood, and produce
29. Drink Prime
Drink Prime is a modern drink known for its high-quality, nutritionally rich functional drinks. It is focused on health and wellness.
- Founder: Shubham Jain, Ashok G, and Ankit Mittal
- Year: 2016
- Industry: Water purification
- Products: Water purifiers and filtration solutions
30. Boult
The Boult is a audio brand known for its high-performance headphones and headsets. Boult combines advanced technology with sleek design to deliver a range of products that deliver sound quality and comfort.
- Founder: Varun Agarwal
- Year: 2017
- Industry: Consumer electronics
- Products: Earphones, headphones, smartwatches
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31. Bold Care
Bold Care is a personal wellness brand focused on providing men with high-quality, effective health and grooming solutions.
- Founder: Nikhil Aul
- Year: 2020
- Industry: Personal care and wellness
- Products: Supplements and personal care products
32. Arata
Arata is a homegrown personal care and beauty brand that offers natural and organic hair care and skin care products.
- Founder: Shantanu Deshpande
- Year: 2013
- Industry: Personal care and beauty
- Products: Natural and organic skincare and haircare products
33. Beco
Beco is a home and personal care brand offering biodegradable and environment-friendly products.
- Founder: Karan Nandwani
- Year: 2018
- Industry: Eco-friendly products
- Products: Biodegradable personal care and home products
34. Bliss Club
Founded in 2020, Bliss Club is an activewear brand that offers sportswear and active care in various sizes.
- Founder: Nikita Shroff
- Year: 2020
- Industry: Activewear
- Products: Sportswear, activewear, and accessories
35. boAt
boAt is a consumer electronics company that offers high-quality electronics and accessories. It excels in audio electronics. It is one of the biggest direct to consumer brands in the market.
- Founder: Sameer Mehta, Aman Gupta
- Year: 2016
- Industry: Consumer electronics
- Products: Audio accessories, including earphones, headphones, and speakers
36. CaratLane
Cratlane is a jewellery brand that offers budget-friendly jewellery with beautiful designs.
- Founder: Mithun Sacheti, Srinivasa Gopalan
- Year: 2008
- Industry: Jewelry
- Products: Fashion jewellery, engagement rings, and wedding bands
37. Chai Point
Chai Point is an Indian beverage brand that is built around the Indian snacking culture. It offers a large variety of snacks and different flavours of tea.
- Founder: Amuleek Singh Bijral
- Year: 2010
- Industry: Beverages
- Products: Chai, snacks, and beverages
38. Chumbak
Chumbak is a vibrant lifestyle known for its quirky and colourful creations that celebrate Indian culture and creativity. Offering a wide range of home décor, accessories and gifts, Chumbak combines unique design with quality craftsmanship. This brand has a strong presence in the market because of its unique product line.
- Founder: Shubhra Chadda, Vivek Prabhakar
- Year: 2011
- Industry: Lifestyle and home décor
- Products: Home décor, accessories, and gifts
39. EcoSoul
EcoSoul is a sustainable lifestyle brand dedicated to eco-friendly products that promote environmental consciousness. Offering a range of items from reusable household goods to biodegradable personal care products, it blends practicality with sustainability.
- Founder: Deepak S
- Year: 2019
- Industry: Eco-friendly products
- Products: Sustainable personal care and household products
40. Farmley
Farmley is a luxury brand specialising in high-quality natural fruits, dried fruits and snacks. Committed to innovation and health. Farmley sources its products directly from farms, ensuring great taste and nutritional value.
- Founder: Siddharth J, Sandeep N
- Year: 2017
- Industry: Food and groceries
- Products: Fresh produce, dry fruits, and snacks
41. Foxtale
Foxtale is a skincare and beauty brand offering a wide range of personal care products designed for different skin types and needs. It has made a stronghold in the market because of the quality of the products and strategic use of e-commerce.
- Founder: Manisha D
- Year: 2021
- Industry: Skincare and beauty
- Products: Skincare solutions and personal care products
42. Libas
Libas is an ethnic fashion brand offering stylish, high-quality apparel for women. Known for its elegant designs and attention to detail, it blends traditional aesthetics with modern trends.
- Founder: Sandeep G
- Year: 2015
- Industry: Fashion
- Products: Ethnic wear, including sarees, kurtas, skirts
43. Mama Earth
Mamaearth is a popular skincare and personal care brand known for its natural, non-toxic products. It specialises in many forms of beauty and wellness and emphasises on environmentally friendly practices.
- Founder: Honasa Consumer Pvt. Ltd. (Ghazal Alagh, Varun Alagh)
- Year: 2016
- Industry: Personal care and wellness
- Products: Natural skincare and haircare products
44. Bamboo India
Bamboo India is a brand focused on sustainable and eco-friendly bamboo products. By offering a diverse range of items, from daily essentials to innovative personal care and household products.
- Founder: Prabhat Kumar
- Year: 2018
- Industry: Eco-friendly products
- Products: Bamboo-based personal care and household items
45. Basil & Basil
Another lifestyle and wellness brand on our list is Basil & Basil, which offers a complete range of herbal products. It is a go-to brand for healthy and nutritious food needs.
- Founder: Harini Rajagopala
- Year: 2018
- Industry: Lifestyle and wellness
- Products: Herbal and organic wellness products
46. Mosaic Wellness
Mosaic Wellness is a holistic wellness brand dedicated to enhancing wellness through innovative products and services backed by science. Focused on integrating physical, mental, and emotional health.
- Founder: Dhyanesh Shah
- Year: 2020
- Industry: Health and wellness
- Products: Health supplements and wellness solutions
47. Pluckk
Pluck, an Indian brand offering organic fresh fruits and vegetables, has made a mark by focusing on quality and sustainability. It is one of the best direct to consumer brands in India.
- Founder: Pratik Gupta
- Year: 2021
- Industry: Food and groceries
- Products: Fresh fruits and vegetables, clean produce
48. Rasayanam
Indian wellness company Rasayanama focuses on herbal and Ayurvedic medicines that improve overall well-being. The brand, which emphasises natural ingredients and ancient cures, has revolutionised the market by fusing e-commerce with a focus on quality and authenticity.
- Founder: Ravi Kumar
- Year: 2015
- Industry: Health and wellness
- Products: Organic and natural supplements
49. Storia
Tender Cuts, an Indian company that specialises in high-quality, fresh, hygienically produced meat and seafood, offers a direct-to-consumer strategy through an effective e-commerce platform that disrupts meat sales. Its traditional focus on quality and convenience has changed the market.
- Founder: Vishal Shah
- Year: 2022
- Industry: Fashion and lifestyle
- Products: Trendy apparel and accessories
50. TenderCuts
TenderCuts is a premium brand specialising in fresh, high-quality meat and poultry products. Committed to superior taste and tenderness, TenderCuts offers a range of cuts, from everyday essentials to gourmet selections, all sourced from trusted suppliers. It is taking the market by storm.
- Founder: Nishanth Chandra
- Year: 2017
- Industry: Food and groceries
- Products: Fresh meat and poultry
51. The Beauty Co
Beauty and Co., an Indian beauty and skincare brand, stands out for its careful selection of premium, dermatologically tested products. Adopting a direct-to-consumer model and effective digital marketing has disrupted traditional beauty retail channels.
- Founder: Suraj Vazirani, Gopi Vazirani, Priyank Shah, and Ashutosh Valani
- Year: 2018
- Industry: Beauty and personal care
- Products: Skincare and beauty products
The D2C Revolution: Shaping India’s Future Consumer Market
In 2024, India’s consumer market is transforming with new direct to consumer brands setting new standards in personalisation, quality and value. The top 51 D2C brands featured in this blog are redefining retail by driving direct customer contact, efficiencies and industry excellence. Their success underscores the shift towards customer-centric strategies and digital innovation, a pivotal moment in India’s retail evolution.
Staying up-to-date on these trends will be essential to understanding and navigating the market’s future. Not only this, but it will also help you stay up to date with the latest products launched in the market.
FAQs
1. How many D2C brands are there in India?
As per the latest data, there are around 900 D2C brands in the Indian market.
2. Is D2C more profitable?
D2C businesses have higher profit margins as there are no middlemen. Higher margins lead to more profits.
3. Why is D2C difficult?
D2C businesses are quite difficult to establish as customer acquisition costs are higher. Apart from that, it is difficult to keep up with the changing customer preferences.
