Xiaomi India, a global leader in technology, has teamed up with Khushi D3X—the DOOH division of Khushi Advertising—to introduce an innovative marketing campaign for the Redmi Note 14 Pro+ 5G. This collaboration brings a futuristic consumer experience using PRISMOX anamorphic technology and Hypervsn holographic displays, making a bold statement in the digital advertising space.
PRISMOX Transforms Nexus Hyderabad Mall into a 360° Visual Spectacle
As part of this campaign, Xiaomi has leveraged PRISMOX—India’s first Twin Stacked Anamorphic Cuboids—to turn Nexus Hyderabad Mall into a breathtaking digital showcase. The 8K high-resolution anamorphic display creates an immersive 360-degree experience, making the Redmi Note 14 Pro+ 5G appear larger than life. This dynamic visual experience highlights the smartphone’s durability, high-performance capabilities, and next-gen technology, ensuring an unforgettable interaction for mall visitors.
Hypervsn™ Holograms Disrupt Cinema Advertising at PVR INOX Bengaluru
Taking innovation a step further, Xiaomi introduced a 6×6 ft. Hypervsn™ hologram display at PVR INOX, Mantri Mall Bengaluru during Makar Sankranti. This floating 3D holographic content seamlessly blends into the cinema environment, captivating moviegoers with an interactive, mid-air product showcase. The hyper-realistic projection not only emphasized the Redmi Note 14 Pro+ 5G’s robust design and ability to withstand extreme conditions but also provided an engaging, futuristic brand experience that left a lasting impression on the audience.
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Xiaomi & Khushi D3X’s Vision for Next-Gen Marketing
Suraksha R, Director of Marketing, Xiaomi India, shared, “At Xiaomi, we constantly push the boundaries of innovation to create impactful experiences. This partnership with Khushi Advertising has allowed us to showcase the Redmi Note 14 Pro+ 5G in a way that truly reflects its technological excellence. Durability remains a key priority for our consumers, and with this device, we’ve set a new standard in performance and resilience.”
Raj Dobriyal, Chief General Manager – Business Development at Khushi Advertising Ideas Pvt Ltd, stated, “This collaboration highlights the incredible potential of combining creativity with cutting-edge technology. The PRISMOX anamorphic and Hypervsn holographic displays offer audiences a visually striking and immersive experience. At Khushi Advertising, our specialization in Mall and Cinema divisions allows us to deliver innovative, impactful, and integrated out-of-home solutions across India.”
Redefining the Future of Consumer Engagement
By seamlessly merging advanced display technologies with creative storytelling, Xiaomi India continues to set new industry benchmarks in brand innovation. This 30-day campaign not only brings the Redmi Note 14 Pro+ 5G to life but also redefines the future of consumer engagement, making it an unforgettable experience both in-store and beyond.
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Conclusion: Xiaomi X Khushi D3X
Xiaomi India’s partnership with Khushi D3X exemplifies the power of digital innovation in marketing. By utilizing groundbreaking display technologies like PRISMOX and Hypervsn, the campaign successfully captures consumer attention and elevates brand engagement. As digital advertising continues to evolve, such immersive experiences will play a crucial role in shaping the future of marketing.
