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Best Mother’s Day Campaigns in 2023

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Happy Mother’s Day to all the lovely and strongest mums out there

The most special day of the year has finally arrived folks. It’s none other than Mother’s Day, a time when we shower our incredible moms with love and appreciation. And you know what’s even more heartwarming? Brands across the globe are joining in the celebration, dedicating their efforts to creating remarkable Mother’s Day campaigns that tug at our heartstrings. These campaigns beautifully capture the essence of motherhood, from the unconditional love to the countless sacrifices made. So, let’s dive into a world where brands express their gratitude and honor mothers through their touching Mother’s Day campaigns. It’s a tribute to the strongest lady of our lives, showcasing the deep connection and endless support that mothers provide.

So, without further ado, let’s delve into some of these lovely brands’ most beautiful Mother’s Day campaigns in 2023.

Some of the best Mother’s Day campaigns in 2023 – TVC

1. Mother’s Day campaign by Zomato

Zomato’s Mother’s Day campaign is spot on. They’ve changed their name to “Mazoto” and their tagline is “MA always comes first.” And the best part? They’ve made a funny video showing what the app would look like if it were run by moms. It’s hilarious and relatable. In-house production

2. Mother’s Day campaign by Pantaloons

Pantaloons introduced an exceptionally distinct campaign for Mother’s Day, where they invited individuals for a Q&A session. During this interactive session, participants were asked relatable questions about their mothers and their unique bond. This unconventional initiative from Pantaloons, a renowned fashion brand, showcased their creativity and added a quirky touch to the celebration of Mother’s Day. The campaign was conceptualized by the agency Defodio Digital and the production house was Gibbous Films.

3. Mother’s Day campaign by Amazon India

Amazon India‘s Mother’s Day campaign is a beautiful reminder of the endless love and sacrifices that mothers make for their children. The emotional video perfectly captures the bond between a mother and her grown-up child. The message is crystal clear: always find ways to make your mother feel special and loved, and cherish the moments you share with her. To all the amazing mothers out there, thank you for everything you do. Happy Mother’s Day. Kinnect has conceptualized the ad film.

4. Mother’s Day campaign by PNB Housing Finance

PNB Housing Finance’s Mother’s Day campaign is a beautiful tribute to the unconditional love and care that mothers provide. The impactful video highlights that a mother’s womb is the first and most important home of every person in the world. It marks the beginning of a journey of selfless love and innumerable sacrifices made by mothers to ensure that their children feel safe, secure, and at home. The brand beautifully conveys that all mothers are the most secure abode for their children, and their love is the foundation for a happy and fulfilling life.

Also read: How Brands Celebrated Eid April 2023

5. Mother’s Day campaign by Nilon

Nilon’s Mother’s Day campaign perfectly captures the irreplaceable essence of a mother’s love. The video showcases a young man who, despite a seemingly perfect day, feels an emptiness that only his mother’s homemade meals and teachings can fill. The campaign reminds us that a mother’s love is unconditional and unmatched, and encourages us to appreciate and reciprocate that love every day. #ThodaAurPyaar

6. Mother’s Day campaign by LG Electronics

LG Electronics’ Mother’s Day campaign is an emotional tribute to the journey of motherhood, from the early stages of pregnancy to the care provided in later years. The ad beautifully highlights the role of mothers in making life better, with the message that while LG makes life good, mothers make life even better.

Also read: How Brands are Transforming Unusual Products with Innovative & Relatable Advertising

7. Mother’s Day campaign by AIR India

Air India’s short film beautifully captures the emotions and rituals that mothers go through when their children leave home to travel. The ad is a collaborative effort of creators from around the world and conveys a powerful message: that it’s the small things that mothers do that make the big journeys possible. The film serves as a heartwarming tribute to the love, care, and sacrifices mothers make for their children daily. The film conceptualized by Albatrotis

8. Mother’s Day campaign by Godrej Group

Godrej Group’s #PerfectforMomRecipes campaign celebrates working mothers and challenges the biases and stereotypes surrounding them. The campaign features celebrity chefs preparing unconventional recipes with uniquely named dishes, such as ‘Tasty Society Expectations Mango Shake’, ‘Guilty Moms Dora Cake’, and ‘Lajawab Overworked Mom’s Butter Chicken’. It encourages mothers to feel empathetic about themselves and acknowledges the challenges they face while juggling work and family responsibilities.

Conceptualized and executed by The Godrej Group’s corporate brand and Communication team

9. Mother’s Day campaign by Archies

Archies’ Mother’s Day ad film captures the emotions of a mother who feels valued and loved when her children express their affection towards her. It highlights the importance of appreciating a mother’s unconditional love, warmth, and care, and honors every mother who raises her children with these qualities.

10. Mother’s Day campaign by Catch

Catch’s emotional campaign is inspired by a true incident in which a mother secretly delivers food to her daughter at an orphanage, and this food is the only link that secretly binds them together. The short film beautifully captures the love and sacrifices that mothers make for their children, highlighting the importance of cherishing and valuing these relationships.

Conceptualized by Grapes and produced by The Titus Upputuru Company

11. Mother’s Day campaign by redBus

The redBus Mother’s Day campaign highlights the importance of giving mothers a break from their daily routine, which revolves around taking care of everyone in the family. The campaign encourages us to show our appreciation for our mothers by gifting them a much-needed break from their responsibilities and taking care of their needs for a change. This in-house conceptualized ad film

12. Mother’s Day campaign by HDFC Mutual

HDFC Mutual’s Mother’s Day campaign highlights the selflessness of mothers, with a film that shows children asking their mothers what they want for Mother’s Day, and the mothers replying with ‘nothing’. The campaign emphasizes that mothers are the only people who expect nothing in return for their unconditional love. The brand encourages the audience to gift their mothers a ‘worry-free life’ by choosing SIP, as a way to show their appreciation and gratitude.

Brands that are slaying Mother’s Day Campaign 2023 on Instagram


Agency – Schbang

2. Dunzo_it

3. Makemytrip

Agency – Dentsu Webchutney

4. Fevikwik

Agency – Schbang

5. Hisense

Agency – Art E Media

6. Raaga

Agency – Art E Media

7. Indica Easy

Agency – Art E Media

8. Salon in a Box

Agency – Art E Media

9. Blinkit

10. Swiggy Instamart

11. Bumble_India

12. Jio Saavan

Agency: White River Media

13. Zomato

14. Myntra

15. boAt

Agency: Digitas India 

16. Royal Enfield

17. Biba

Agency: Taproot Dentsu

This Mother’s Day, brands truly went all out to celebrate and honor the incredible moms in our lives. From heartwarming messages that tugged at our heartstrings to quirky videos that made us burst into laughter, these Mother’s day campaigns were a testament to the unbreakable bond between a mother and her child. Some brands even took on the role of a mother, embracing the nurturing and caring spirit that defines motherhood.

So now, go to your mom, embrace her tightly, and say “Happy Mother’s Day”.Show her your love and gratitude not just on this special day but every single day. Let her know how much she means to you and how grateful you are for her presence in your life. Cherish the moments, create beautiful memories, and make every day a celebration of the incredible woman she is. Mother’s Day is a reminder to cherish and honor our mothers, but let’s make it a daily practice to appreciate and love them unconditionally.

Let us know which Mother’s Day campaign you like the most in the comment section below.

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