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Top Indian Lifestyle Influencers to follow in 2023

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Hey there, fellow trendsetters and style enthusiasts! Are you ready to take a peek into the colorful world of Indian lifestyle influencers who are turning heads and setting hearts aflutter in 2023? Brace yourselves, because we’ve rounded up a captivating bunch of individuals who are not just pushing the fashion boundaries, but also redefining what it means to live life with a dash of panache. From fashionistas with a knack for effortlessly slaying any outfit to wellness gurus guiding us towards a harmonious existence, these influencers have taken the digital space by storm, one Instagram post at a time. So, grab your chai or coffee, find a cozy spot, and prepare to immerse yourself in the charismatic world of India’s top lifestyle influencers. Get ready to be inspired, entertained, and maybe even discover your new style icon along the way!

Why should you follow Indian lifestyle influencers?

Following lifestyle influencers can be immensely beneficial for several reasons. Firstly, they provide inspiration and ideas for various aspects of life, helping you stay updated with the latest trends and discoveries. Whether it’s fashion advice, travel recommendations, or wellness tips, lifestyle influencers offer a wealth of knowledge and expertise.

Secondly, lifestyle influencers often collaborate with brands, showcasing new products and services. By following them, you get access to exclusive discounts, promotions, and honest reviews. Additionally, lifestyle influencers create a sense of community by engaging with their followers and fostering meaningful conversations.

Top Indian lifestyle influencers to follow in 2023

Here are five incredible Indian lifestyle influencers who are making a mark:

1. Jannat Zubair – @jannatzubair29

Location- Mumbai | Followers- 46.4M

Jannat Zubair - Indian Lifestyle Influencer

Jannat Zubair, born on August 29, 2001, is a young influencer whose lifestyle has had a profound impact on the nation. From her early exposure to advertisements, including notable ones for Godrej, to her appearances in television shows like “Tu Aashiqui,” Jannat has garnered immense popularity. Her breakthrough moment came in 2011 with Colors TV’s “Phulwa,” which catapulted her to favorable fame. Known for her charm and allure, she has become an inspiration for millions of young Indians, influencing them with her lifestyle choices and fashion tips.

2. Prajakta Koli –@mostlysane

Location- Mumbai | Followers: 7.7M

Prajakta Koli, popularly known as MostlySane, is a renowned lifestyle influencer and YouTube star in India. With her witty and relatable content, she captivates audiences by creating comedic films that reflect on everyday experiences. Prajakta has collaborated with notable personalities like Be You Nick, Collins Key, Ashish Chanchlani, and Bhuvan Bam, showcasing her versatility. In addition to her YouTube success, she has had the privilege of working alongside renowned celebrities such as Kareena Kapoor, Varun Dhawan, and Hrithik Roshan. Prajakta initially kickstarted her career as an employee at Mumbai’s Fever 104 FM radio station before venturing into YouTube.

Prajakta Koli - Fashion Influencer

3. Aashna Shroff – @aashnashroff

Location: Mumbai | Followers: 968K

Aashna Shroff - Fashion Influencer

Aashna, an Indian beauty blogger, YouTuber, entrepreneur, and social media sensation, has also made a mark in the industry. Hailing from Mumbai, she has traversed the globe, expanding her horizons and experiences. Aashna’s passion for fashion led her to pursue a course at the prestigious London College of Fashion, equipping her with expertise in the field. Her captivating social media feed showcases breathtaking outfits, extravagant travels, delectable cuisine, and expert product recommendations. Aashna has forged partnerships with renowned brands like Dior, Bobbi Brown, Jimmy Choo, and many others, solidifying her position as a trusted influencer in the realm of luxury.

4. Sayan Bakshi – @theorangeepistles

Location: Mumbai | Followers: 783K

Sayan Bakshi, popularly known as The Orange Epistles, is a prominent Instagram influencer and blogger who captivates audiences with his drool-worthy content. His blog and Instagram feed are a treasure trove of inspiration and happiness, earning him a dedicated following. Sayan chose the name “The Orange Epistles” to symbolize the warm and joyful color, believing that his posts, images, and videos serve as happy letters or ‘epistles’ to his audience. With over 200 featured brands spanning fashion, lifestyle, travel, fitness, grooming, motivation, experiences, and entertainment, Sayan Bakshi has firmly established himself as a sought-after lifestyle influencer in India. Despite holding a master’s degree in medical technology, Sayan made the bold decision to leave his 9-to-5 job and pursue his passion for blogging, acting, and modeling.

Sayan Bakshi - Top Fashion Influencer

Also Read: Style Gurus of Instagram: Top 10 Male Fashion Influencers in India to Follow

5. Deeksha Khurana – @deekshakhurana

Location: Delhi | Followers:749K

Deeksha Khurana - Top Fashion Influencer

Deeksha Khurana, a renowned fashion blogger, content writer, social media influencer, and YouTuber, has made a significant impact in the world of lifestyle and fashion. With a natural flair for carrying herself gracefully, Deeksha is set to become a prominent name in the fashion industry. Her aspiration is to become a leading fashion blogger, representing India on a global platform. Deeksha’s impeccable fashion sense has paved the way for numerous career milestones and garnered recognition from a wide audience. She has also ventured into modeling, collaborating with major fashion and beauty brands. Her sense of style and way of living influences a lot of people in India.

6. Barkha Singh – @barkhasingh0308

Location: Mumbai | Followers: 2.9M

Barkha Singh, an Indian television hostess, model, and actress, has established herself as a prominent lifestyle influencer with a dedicated following. Starting her career as a young artist at the age of 10, Barkha has grown to collaborate with esteemed brands such as Coca-Cola and Amazon. Her talent and hard work have garnered recognition, particularly for her roles in television programs like “Engineering Girls” and “Home Sweet Office.” She is also known for her effortless fashion and gorgeous looks. With a massive following of over 2.9 million on Instagram, Barkha Singh continues to inspire and engage her audience as a popular lifestyle influencer.

Barkha Singh - Influencer

7. Ahsaas Channa – @ahsaassy_

Location: Mumbai | Followers:3.5M

Ahsaas Channa - Top Lifestyle Influncer

Ahsaas Channa, the talented Indian actress, has not only left a lasting impact in the world of entertainment but has also established herself as a prominent lifestyle influencer. From her early beginnings in the industry with her debut in “Vastu Shastra” (2004), Ahsaas has consistently showcased her versatility and acting prowess. Alongside her successful acting career, she has embraced the role of a lifestyle influencer with grace and flair. She has captivated her audience with her lifestyle choices, fashion sense, and relatable content. Her influence extends beyond the screen as she offers a glimpse into her life and imparts inspiration to her followers.

8. Nivrity Das – @nivrity_das

Location: Kolkatta | Followers: 797K

Nivrity Das, a highly recognized influencer in the realms of fashion, beauty, and lifestyle, has made a significant impact in the industry. Graduating at the top of her class, she earned a B.Tech degree in electronics and communication in Kolkata. With her passion and expertise, Nivrity has collaborated with over 200 renowned brands, showcasing her versatility and influence. Constantly on the move, she embarks on captivating photo and video shoots, exploring different locations across India. She captivates her audience with her impeccable style, beauty insights, and lifestyle choices. Her influence extends beyond her online presence, inspiring her followers with her unique perspective and engaging content.

Nivrity Das - Indian Lifestyle Influencer

9. Avneet Kaur – @avneetkaur_13

Location: Mumbai | Followers: 32.9M

Avneet Kaur - Best Lifestyle Influencer

Avneet Kaur, the talented Indian actress, TikToker, and fashion influencer, has mesmerized millions with her captivating presence as a lifestyle influencer. With over 26 million followers on Instagram, Avneet shares her fashion choices, beauty tips, and snippets from her personal life, inspiring her dedicated fan base. Her influence extends beyond her acting career, as she continues to leave an indelible mark as a prominent lifestyle influencer, showcasing her impeccable style and engaging with her followers with grace and charm.

10. Ariya Hegde – @ariya_hegde

Location: Bangalore | Followers: 681K

Ariya Hegde, the renowned model, digital content creator, and lifestyle influencer, has captivated her audience with her stunning looks, infectious smile, and charismatic personality. On her Instagram page, she shares the latest style trends, product reviews, and captivating glimpses of her travel adventures. Ariya is celebrated for her impeccable style and has collaborated with numerous top brands, establishing herself as an Instagram star. Her passion for acting, dancing, traveling, blogging, and modeling shines through her content, captivating her followers. With a perfect body shape and glowing skin, Ariya Hegde’s dedication to health and fitness is evident, inspiring others with her workout routines and daily yoga practice. She is a true lifestyle influencer, leaving a lasting impact on her followers with her beauty, fashion, and wellness insights.

Indian Lifestyle Influencers

Also Read: Indian Influencers At Cannes 2023: Redefining Red Carpet

How to Engage with Indian Lifestyle Influencers

Engaging with lifestyle influencers can be a rewarding experience. Here are a few ways to connect with them:

  • Follow their social media accounts: Start by following your favorite lifestyle influencers on platforms like Instagram, YouTube, and TikTok. This allows you to stay updated with their latest content and be a part of their community.
  • Like, comment, and share: Interact with their posts by liking, commenting, and sharing your thoughts. Engaging with their content not only shows your support, but also increases the chances of building a connection with them.
  • Attend live sessions and events: Many lifestyle influencers conduct live sessions or participate in events. Take part in these sessions, ask questions, and actively engage in discussions. It’s a fantastic opportunity to interact directly with influencers and gain valuable insights.
  • Collaborate and contribute: If you have something valuable to offer, such as a unique perspective or expertise in a particular area, consider reaching out to influencers for potential collaborations. This could involve guest blogging, podcast appearances, or joint projects.


So, Indian lifestyle influencers have taken the digital world by storm, offering inspiration, guidance, and a sense of community to their followers. By following these influencers, you can stay updated with the latest trends, discover new products and services, and find motivation to enhance different aspects of your life. Remember to choose influencers who resonate with your interests and values, and actively engage with them to create meaningful connections.

There is no top or bottom in the list, We believe every fashion influencer is contributing to something or the other in this industry, pardon us if we have missed you, we would be glad to cover you as well in this list, please share your creds with us at [email protected]

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