Durga Puja isn’t just a festival in Bengal – it’s an emotion that paints the streets with color, music, food, and togetherness. And in today’s digital-first world, this celebration has found its home on Instagram, YouTube, and other platforms through the creativity of Bengali influencers.
Whether it’s pandal-hopping reels, festive lookbooks, or bhog-inspired recipe videos, these creators are shaping how audiences experience Pujo online. If you’re a brand aiming to connect with Bengal this festive season, collaborating with the right voices can make all the difference.
Here’s a curated list of the top Bengali influencers in 2025 who will keep the Durga Puja spirit alive on digital feeds.
Top 10 Bengali Influencers (Durga Puja 2025)
| Influencer Name | Niche | Followers | Avg Views | Engagement Rate | Best For (Brand Fit) |
|---|---|---|---|---|---|
| Usha (Oldays Kitchen) | Food & Recipes | 560K | 2M | 5.19% | FMCG, Kitchenware, Heritage Brands |
| Rupsha Chakraborty | Entrepreneur, Fashion | 873K | 100K | 2.35% | Fashion, Lifestyle, Women-led Brands |
| Kiran Mazumder | Lifestyle & Travel | 451K | 300K | 8.56% | Tourism, Ethnic Fashion, Experiences |
| Moinak Bhattacharjee | Storytelling & Culture | 252K | 100K | 2.16% | Heritage, Long-form, Cultural Brands |
| Arpita Das | Food & Cuisine | 354K | 120K | 1.70% | Food Delivery, Mishti, Local Ingredients |
| Bipasha Das | Beauty & Makeup | 110K | 90.7K | 2.92% | Skincare, Makeup, Wellness |
| Adrija | Fashion & Lifestyle | 83.1K | 58K | 2.21% | Fashion, Festive Gifting, Personal Care |
| Pooja & Arijit | Couple Lifestyle | 70.4K | 80K | 3.14% | Couple Campaigns, Food, Travel |
| Ishika Paul | Lifestyle & Fashion | 64.6K | 50K | 9.31% | Gen Z Fashion, Accessories |
| Moumita Banik | Fashion Enthusiast | 28.1K | 50K | 5.79% | Sarees, Jewelry, Traditional Wear |
Bengali Influencers Bringing Pujo Alive
1. Usha (Oldays Kitchen) — Food That Feels Like Home
With over 560K followers, Usha has turned her kitchen into a storytelling space. Her recipes and nostalgic videos carry the warmth of Durga Puja bhog and childhood mishti moments. Perfect for FMCG brands, food delivery services, or heritage-focused campaigns, she connects tradition with the digital age.
2. Rupsha Chakraborty — The Bold Entrepreneurial Voice
A true macro Bengali influencer with 873K followers, Rupsha stands at the intersection of entrepreneurship and fashion. Her Pujo content is filled with bold photo shoots, vibrant looks, and strong storytelling. Ideal for lifestyle, women-led businesses, and premium fashion brands targeting a modern yet rooted audience.
3. Kiran Mazumder — Travel Meets Tradition
Kiran’s 451K followers love her unique blend of lifestyle and cultural travel. From pandal diaries to fashion-in-travel content, her reels celebrate Bengal’s vibrant Durga Puja while also connecting with global aesthetics. Tourism boards, ethnic wear brands, and local experience curators will find her perfect for festive storytelling.
4. Moinak Bhattacharjee — Culture in Every Frame
Known for weaving Bengali myths, rituals, and stories, Moinak brings depth to digital storytelling. With 252K followers, he specializes in narratives that resonate emotionally with audiences. Perfect for heritage brands, long-form campaigns, and storytelling-led collabs during Pujo.
5. Arpita Das — Flavors of Bengal
From steaming bhog khichuri to mouthwatering mishti, Arpita’s content is a feast for the eyes. Her 354K followers tune in for authentic Bengali cuisine, making her an excellent choice for food brands, local sweets, and festive delivery platforms.
Also Read: Best Durga Pujo Brand Campaigns That Left A Mark
6. Bipasha Das — Beauty with a Festive Touch
From glowing Pujo-ready looks to traditional drishti eye makeup tutorials, Bipasha creates beauty magic for her 110K followers. Her style is aspirational yet achievable, which is why skincare, beauty, and wellness brands love working with her during festivals.
7. Adrija — The Aesthetic Curator
Adrija, with 83.1K followers, blends tradition with modern-day aesthetics. Her festive reels feature styling hacks, beauty tips, and cultural cues, making her versatile for fashion, gifting, and personal care brands.
8. Pooja & Arijit — The Pujo Couple
With 70.4K followers, this influencer duo captures festive life through a couple’s lens. Their pandal-hopping, food diaries, and hidden temple explorations make their content warm and relatable. A perfect fit for brands wanting emotional storytelling and couple-oriented campaigns.
9. Ishika Paul — The Gen Z Fashionista
A rising Bengali influencer with 64.6K followers, Ishika’s Pujo styling is fresh, bold, and Gen Z-approved. Her high engagement rate of 9.31% makes her a powerful choice for fashion and accessory brands targeting younger audiences.
10. Moumita Banik — Grace in Tradition
With 28.1K followers, Moumita celebrates saree drapes, festive makeovers, and timeless Bengali femininity. She’s an authentic voice for jewelry, ethnic wear, and saree brands looking to connect with Pujo audiences.
Why Bengali Influencers Are Must-Haves for Durga Puja 2025
Durga Puja isn’t just a festival; it’s Bengal’s heartbeat. And Bengali Instagram influencers, YouTubers, and creators know how to bring it alive digitally.
- Authenticity: They capture the nostalgia, rituals, and emotions audiences deeply connect with.
- Diverse Niches: From fashion to food, beauty to travel, every industry finds relevance.
- High Engagement: Micro and macro creators alike enjoy community trust.
- Regional + Global Appeal: Many create in bilingual formats, reaching Bengali-speaking as well as pan-Indian audiences.
Also Read: 70+ Navratri Social Media Post Ideas To Boost Your Campaign
FAQs on Bengali Influencers & Durga Puja Marketing
1. Why should brands collaborate with Bengali influencers during Puja?
They bring cultural authenticity, emotional storytelling, and regional relevance that global campaigns often miss.
2. Are micro Bengali influencers effective?
Yes, their engagement rates are higher, and their community-driven approach builds strong trust during festivals.
3. What type of content works best for Durga Puja campaigns?
Pandal-hopping vlogs, traditional lookbooks, nostalgic recipes, gifting ideas, and storytelling reels perform best.
4. Which industries benefit the most?
Fashion, beauty, food & beverage, D2C brands, travel, hospitality, and fintech see strong ROI from Pujo influencer campaigns.
5. Where to find the best Bengali influencers?
Platforms like Instagram, YouTube, and regional agencies curate them. Brands can also work with influencer marketing companies in India for tailored discovery.
Final Word
Durga Puja 2025 is set to be bigger than ever — both on the streets and on digital feeds. These top Bengali influencers bring together tradition, creativity, and relatability, making them the perfect partners for brands this festive season.
If you want your brand to shine during Pujo, these creators are the voices you should collaborate with.
