Step into the future with us as we introduce you to a whole new kind of internet sensation – virtual influencers. We also call them meta influencers. These aren’t your typical computer programs; they’re like virtual people created by smart computer codes. And guess what? They’re becoming so popular that millions of people are following them online, just like real-life celebrities.
Think back to over ten years ago when virtual influencers looked like characters from animated shows. Now, they’re so realistic; they have their own hobbies, attitudes, and beliefs, just like we do. Some of them even team up with big names in different industries.
Did you know that more than half of people in the United States follow at least one virtual influencer? And it’s not just in the US – countries like India, Korea, Japan, and Thailand are also getting on board with this virtual influencer trend. They’re everywhere, from YouTube and Instagram to TikTok and beyond. It’s a global craze!
In this blog, we’re excited to share with you the top 15 virtual influencers you should be following in 2024. These digital stars aren’t just pixels on a screen; they’re making a real impact on social media. Get ready to discover a whole new world where computer codes bring virtual personalities to life, breaking all kinds of boundaries. Whether you love tech, social media, or just want a glimpse into the future, our list is your guide to the coolest virtual influencers out there.
Why Follow Virtual Influencers in 2024?
In the dynamic realm of social media, following metaverse influencers in 2024 offers a unique and immersive experience. These digital personalities not only provide entertaining content, but also stay at the forefront of technological trends, offering a glimpse into the future of digital interaction. The coming year promises an array of exciting developments in the virtual influencer landscape.
Also Read: Are AI-Generated Influencers the Future of Marketing?
Top 15 Virtual Influencers to Follow in 2024
1. Lil Miquela (@lilmiquela)
Lil Miquela is one of the most well-known virtual influencers, with over 2.7 million followers on Instagram. She is not your typical pop sensation – she’s a digital wonder created by Cain Intelligence and fine-tuned by the tech wizards at Brud. Hailing from sunny Los Angeles, California, this Taurus dynamo is a mix of Brazilian and Spanish roots, adding a unique flair to her style. Since bursting onto the scene in 2016, she’s not just a singer; she’s a trendsetter, breaking all the rules.
From rubbing shoulders with J Balvin at Coachella to advocating for the immigration non-profit RAICES, Lil Miquela is not just about music; she’s about making a positive impact. Imagine a pop star who’s also a fashion icon, gracing red carpets with her digital presence. Her indie-pop hits on Spotify are not just tunes; they’re chart-toppers.
What makes Lil Miquela stand out is her commitment to being real in a digital world. She’s more than just pixels and beats; she’s a symbol of embracing your unique self in the age of screens and filters. So, whether you’re a die-hard fan, or just stumbling onto the phenomenon, Lil Miquela is more than a pop sensation – she’s a symbol of embracing uniqueness in the digital age.
2. Kyra (@kyraonig)
Meet Kyra, India’s 22-year-old first virtual influencer sensation, created by TopSocial. With a massive Instagram following of 200k, Kyra embodies a life of modeling and travel, captivating audiences with her aesthetic experiences at serene beaches and historic sites like the Hawa Mahal in Jaipur. Beyond picturesque locations, Kyra tantalizes followers with mouthwatering meals and wellness moments, seamlessly blending virtual existence with a well-lived life.
Her popularity extends beyond visuals, offering brands an ideal partner to connect with the dreams and desires of the youth. She has collaborated with multiple well-known brands like Titan, Morris Garages India, realme, Amazon Prime Video, and many more. As India’s first virtual influencer, Kyra signifies the future of digital marketing, a trendsetting entity paving the way for the evolving landscape of social media.
Also Read: Top 10 Couple Influencers In India To Follow In 2023
3. Maya (@mayaaa.gram)
Next, we have Maya, the trendsetting virtual ambassador crafted by the renowned brand Puma for Southeast Asia. Born in 2020, Maya quickly rose to fame as the face of Puma, introducing the stylish Puma Rider shoe to the world. With a growing following of over 7k on Instagram, Maya identifies herself as a fashion model, playfully describing herself as “Your typical not-so-average Southeast Asian Virtual Girl.”
Maya isn’t just a digital creation, she’s a fashion-forward influencer who pushes the envelope with her style. Puma’s choice to have Maya as their ambassador reflects the brand’s innovative approach to marketing in the digital age. So, if you’re into fashion and want a glimpse of the latest Puma trends, Maya’s Instagram is the place to be.
4. Daisy (@yoox)
Daisy is the brainchild of the Yoox Net-a-Porter Group, the proud owner of the luxury discount platform Yoox. Originating from the chic city of Milan, Italy, Daisy is portrayed as living a life of opulence.
Inspired by the talented actress Hannah Gross, Daisy has taken center stage in various advertising campaigns, notably for fashion giants such as Calvin Klein and Tommy Hilfiger.
The Yoox Net-a-Porter Group’s creation, Daisy, embodies the essence of virtual luxury, seamlessly merging with the real-world sophistication of high-end fashion and infusing a dose of Milanese glamour into the digital landscape.
5. Rozy Oh (@rozy.gram)
Meet Rozy Oh, the trailblazing Asian metaverse influencer who took the social media scene by storm in 2020. Crafted by the Korean media powerhouse Sidus Studio X, Rozy Oh holds the title of being South Korea’s first virtual influencer. Revered by her followers as “GamSeong JangIn,” translating to “expression specialist” in Korean, Rozy Oh captivates her audience with a diverse range of facial expressions and poses.
This digital darling goes beyond virtual charisma, making waves in the fashion world by modeling for renowned brands such as Calvin Klein. Beyond the fashion realm, Rozy Oh has shared the spotlight with Korean athletes and celebrities, solidifying her status as a prominent figure in the Asian metaverse. Her ability to engage and connect with her audience through subtle changes in expression makes Rozy Oh a phenomenal prototype for companies seeking to captivate their target demographic through the captivating realm of virtual influencers.
6. Shudu (@shudu.gram)
Shudu, the brainchild of British photographer Cameron-James Wilson, is recognized as the world’s first digital supermodel. Hailing from South Africa, she made her stage debut in 2017. And she garnered attention when Fenty Beauty mistakenly featured her on their Instagram, believing her to be a real model testing out their products. Shudu, with her meticulously crafted high-fashion looks, has amassed a substantial following of over 241k on Instagram. Her inclusion in the #BalmainArmy of virtual models by Olivier Rousteing, Balmain’s creative director, further cements her status as a groundbreaking figure in the realm of digital influencers. Shudu’s unique presence hints at a future where virtual models seamlessly integrate with iconic fashion houses, paving the way for new possibilities in the world of digital fashion.
Also Read: Top 12 Plus-Size Fashion Influencers of India To Follow
7. Lucy (@here.me.lucy)
Lucy, the South Korean virtual influencer, is the creation of Lotte Home Shopping, where she plays a key role in promoting the brand’s products. The brand’s spokesperson, Lee Bo-hyun, told CNN that Lucy was designed to be more than a pretty face. They wanted Lucy to have a unique backstory as an automotive industrial designer and encourage people to “do what you want to do according to your values.”
With over 174k followers, Lucy is more than a virtual model. She’s a symbol of inspiration for Lotte Home Shopping. Developed to showcase the brand’s merchandise in the metaverse, Lucy’s ageless persona and encouraging backstory exemplify how businesses can leverage virtual influencers to connect with their target audience and promote positive values.
8. Lewis Hiro Newman (@lewis_hiro_newman)
Lewis Hiro Newman is a groundbreaking virtual human avatar, taking inspiration from the renowned Japanese actor, inventor, and businessman Hiro Mizushima. Designed to make waves across various industries, he recently launched his own brand, with plans to leave a global impact in music, art, and fashion.
With just over 7,238 followers, Lewis Hiro Newman holds the title of a micro-influencer, but his influence is on the rise. Modeled after Hiro Mizushima, he stands as the world’s first celebrity virtual human avatar, making strides in the metaverse as his buzz continues to grow. Keep an eye on this virtual trailblazer as he ventures into the realms of creativity on a global scale.
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9. Ailynn (@ai_ailynn)
Ailynn, the trailblazing AI personality, is making waves as the first-ever metaverse influencer created in Thailand. At the youthful age of 22, she has become a virtual sensation by sharing her Outfits of the Day (OOTDs), culinary explorations, travel escapades, and daily routines on Instagram. Ailynn’s virtual presence isn’t just captivating her followers; it has also caught the attention of major international brands like Cartier, Shiseido, Lancome, and Oppo, establishing her as a sought-after collaborator in the digital realm. If you haven’t discovered Ailynn yet, you’re missing out on a journey through the cutting edge of AI creativity and virtual influence.
10. Maria (@soymar.ia)
Next, we have Maria, another virtual influencer from México. Her personality is a mix of Mexican snacks, grandmother’s recipes, and artificial intelligence, making her an incredibly relatable figure. Beyond her engaging personality, Maria is on a mission to contribute to a better México, advocating for environmental awareness, mental health, gender equality, and inclusivity.
On her Instagram feed, Maria offers a delightful blend of plant-based inspiration, mouthwatering food, and heartwarming stories about true love. As you follow her today, you’ll become part of her journey toward creating a more inclusive and compassionate world. Maria’s virtual presence is not just a technological marvel but an embodiment of positive values, making her a unique and influential figure in the virtual realm. Join Maria as she leads the way towards a brighter future!
11. Leya Love (@leyalovenature)
Leya Love is a virtual influencer who has gained popularity for her unique blend of beauty, intelligence, and passion for sustainability. She is an ambassador for the World Awareness Movement, a non-profit organization that promotes global citizenship and environmental consciousness.
With over 453K followers on Instagram, Leya is a rising star in the world of virtual influencers. She is known for her stylish outfits, positive messages, and adventurous spirit. She is also a talented artist, creating NFT art that captures her love for nature and the universe.
Leya is not bound by the constraints of human existence, allowing her to connect with people from all over the world. She is a symbol of hope and inspiration, reminding us that we can all make a difference in the world.
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12. Imma (@imma.gram)
In the world of fashion, Imma is a name that’s quickly gaining recognition. This virtual influencer, created by Tokyo-based CG company ModelingCafe, is captivating audiences with her unique blend of realism and creativity.
With her pink hair, large eyes, and petite frame, Imma stands out from other virtual models. But it’s not just her appearance that makes her special. Imma is also a trendsetter, constantly pushing the boundaries of fashion and inspiring her followers to do the same.
She’s one of the pioneers in virtual modeling and has worked with some of the biggest names in fashion, including Valentino, Amazon, and Nike.
13. B (@bee_nfluencer)
Meet B, the coolest bee on Instagram! B isn’t just any influencer – they’re the first-ever “beenfluencer” who’s all about saving bees. B’s big mission is to get people talking and teaming up with brands worldwide to help the bee cause.
B has already joined forces with big names like Bumble Fit, Guerlain, and Galeries Lafayette. By working with these brands, B believes they can do even more to spread the word and protect our buzzing buddies. Bee ready for some awesome posts and bee-tastic collaborations!
14. Lu do Magalu (@magazineluiza)
In 2022, Lu do Magalu was the most popular virtual influencer. Even now, she’s still the most visible virtual person globally, and it’s easy to see why she’s at the top. She has a whopping 6.6 million followers on Instagram, over 2.79 million YouTube subscribers, and more than 1.3 million followers on both Twitter and TikTok.
However, her fame is mainly centered in Brazil, where she comes from. Lu do Magalu first appeared over ten years ago as a representative for Magazine Luiza, one of Brazil’s biggest retail companies. Her journey started with promoting iBlogTV on YouTube, and since then, she’s been making videos about product reviews, unboxing, and sharing software tips for this major retail player.
15. Thalasya Pov (@thalasya_)
Originally from Jakarta, Indonesia, Thalasya loves exploring her “home country,” checking out cool balconies and shops. Even though staycations are trendy, that hasn’t stopped her from jetting off to the USA and hitting a recording studio in Florida.
Traveling can cost a lot, but Thalasya found a way to fund her adventures – she advertises for hotels, restaurants, and health pills. She’s not just a traveler; she’s a business owner too! Thalasya and her friend Zeline run their own clothing store called Yipiiiii.
Thalasya was created by Magnavem Studio and debuted in October 2018. Since then, she’s gathered an awesome group of over 461K followers on Instagram. 🌟
Wrapping up: Virtual Influencers To Follow in 2024
These are just a few of the many metaverse influencers who are worth following. By following these thought leaders, you can stay up-to-date on the latest trends and developments in the metaverse.
In addition to following metaverse influencers or virtual influencers, there are other things you can do to stay up-to-date on the latest trends and developments in the metaverse. You can read metaverse news and analysis, attend metaverse conferences and events, and join metaverse communities.
The metaverse is a rapidly evolving space, and it’s important to stay up-to-date on the latest trends and developments. By following virtual influencers of the metaverse and taking other steps to stay informed, you can ensure that you’re at the forefront of this exciting new frontier.
FAQs on Metaverse Influencers | Virtual Influencers
What is a metaverse influencer?
A metaverse influencer is a person who has a large following on one or more metaverse platforms. They use their platform to share their thoughts and insights on the metaverse, as well as to promote products, services, and events.
What is a virtual influencer?
A virtual influencer is a computer-generated character that has been designed to mimic the appearance and personality of a real person. Virtual influencers are often used by brands to promote products and services, and they can also be used to create content for social media, music, and fashion.
How do I find metaverse influencers to follow?
There are a few ways to find metaverse influencers to follow. You can:
- Search for metaverse influencers on social media platforms like Twitter, Instagram, and TikTok
- Follow metaverse news and analysis sites, which often feature articles about metaverse influencers
- Attend metaverse conferences and events, where you can meet metaverse influencers in person
- Join metaverse communities, where you can connect with other metaverse enthusiasts and find out about metaverse influencers
What are some of the benefits of using virtual influencers?
There are many benefits to using virtual influencers, including:
- Control: Brands have complete control over the image and persona of their virtual influencer. This means that they can ensure that the influencer is always on-brand and that they are not associated with any negative publicity.
- Cost-effectiveness: Virtual influencers are often more cost-effective to use than real influencers. This is because there is no need to pay for travel, accommodation, or other expenses.
- Longevity: Virtual influencers can have a much longer lifespan than real influencers. They are not limited by the same factors, such as aging or personal scandals.
What are some of the challenges of using virtual influencers?
There are also some challenges to using virtual influencers, including:
- Authenticity: Virtual influencers can sometimes lack authenticity. This is because they are not real people, and they can sometimes come across as being scripted or unrelatable.
- Transparency: It is important for brands to be transparent about the fact that they are using a virtual influencer. If consumers are not aware that an influencer is not real, they may feel deceived.
- Creativity: It can be challenging to create a virtual influencer that is both original and engaging. This is because there is a lot of competition in the virtual influencer space.
What is the future of virtual influencers?
The future of virtual influencers is bright. As technology continues to advance, virtual influencers will become more realistic and engaging. They will also become more popular as brands continue to see the value of using them to promote their products and services.
