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HomeThink TankCampaign DissectionVistara Collaborates with Netflix 'The Archies' to present 'Flight To Riverdale’ 

Vistara Collaborates with Netflix ‘The Archies’ to present ‘Flight To Riverdale’ 

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Exciting news from Vistara, India’s premier full-service carrier, in collaboration with Netflix for the much-awaited film, ‘The Archies.’ The exclusive experience, ‘Flight to Riverdale’ (UK 1964), hosted the film’s cast, fortunate fans, and Club Vistara members. Set in the 1960s, the film transforms the iconic Archie comics into a live-action musical, unfolding in the picturesque Indian town of Riverdale. Thrilled to be part of this one-of-a-kind cinematic journey

Vistara X Netflix “The Archies” presents ‘Flight To Riverdale’ 

Embarking from Indira Gandhi International Airport, Delhi at 14:40 hours and touching down at Manohar International Airport, Goa at 17:15 hours, UK 1964 marked the onset of the ‘Flight to Riverdale.’ Operated on Vistara’s iconic Retrojet, the flight aimed to immerse passengers in the Archies’ world, culminating in the dreamy destination of Riverdale at Manohar International Airport, Goa. The celebration featured retro-themed décor, specially crafted meals mirroring Pop Tate’s, bespoke Vistara and Netflix giveaways, and a chance for passengers to fly with beloved Archies characters.

Onboard UK 1964, The Archies’ cast, accompanied by directors Zoya Akhtar and Reema Kagti, brought the experience to life. Suhana Khan, Khushi Kapoor, Agastya Nanda, Aditi Saigal, Vedang Raina, Mihir Ahuja, and Yuvraj Menda portrayed iconic characters like Veronica Lodge, Betty Cooper, Archie Andrews, Ethel Muggs, Reggie Mantle, Jughead Jones, and Dilton Doiley. The Archies soundtrack played during boarding and landing, and Vistara World showcased exclusive behind-the-scenes glimpses, elevating the overall in-flight entertainment.

Archies lands at Goa with Vistara

Upon landing in Goa, the festivities continued as the arrival hall transformed into a mini-Riverdale, adorned with retro-themed props from the film. A lively flash mob, featuring the cast, a dance troupe, and the vibrant Vistara crew, ensured an unforgettable welcome for all.

Vistara, acclaimed as India’s top-rated airline on Skytrax and TripAdvisor, has consistently won ‘Best Airline’ awards for its world-class cabin cleanliness and exemplary safety standards. As the sole Indian carrier among the World’s Top 20 Airlines, Vistara was globally ranked as the ’16th Best Airline’ and received multiple accolades at the World Airline Awards 2023 by Skytrax. Additionally, Vistara clinched the ch-aviation Asia’s Third Youngest Airline Fleet award for the second consecutive year.

What do experts have to say about this campaign?

Deepti Sampat

Speaking on this unique collaboration, Deepti Sampat, Vice President – Marketing, Vistara said, “We are delighted to be the first Indian airline to partner with Netflix to curate a journey down memory lane with our special ‘Flight to Riverdale’. Vistara Retrojet, with its nostalgic charm, not only transports us back to a golden era but also propels us into a future where the boundaries between cinema and air travel seamlessly merge, offering passengers an experience that transcends the ordinary. UK 1964 will surely leave a permanent trail of enduring memories while also evoking nostalgia.”

Commenting on the partnership, Shilpa Singh, Senior Director, Marketing Partnerships – APAC, at Netflix added, “The Archies celebrates all things food, fashion and music from the 1960s. UK 1964, Vistara’s Retrojet ‘Flight to Riverdale’ is a unique and immersive experience curated to transport the passengers back in time, all while enjoying the company of the cast and crew. This special collaboration will carry the participants into the world of The Archies before it launches on Netflix.”

Shilpa Singh

Conclusion

In the skies and on the ground, the collaboration between Vistara and The Archies has transcended expectations, creating a unique and unforgettable experience. From the nostalgic journey aboard Vistara’s Retrojet to the lively celebrations in Goa’s mini-Riverdale, the fusion of aviation and the iconic Archies universe has left an indelible mark. As the curtain falls on this extraordinary adventure, we’re reminded that when creativity takes flight, the destination is not just a place but a memory etched in time. Cheers to Vistara and The Archies for crafting a chapter that echoes the spirit of innovation and the joy of shared journeys. Until the next adventure takes flight, may your skies be bright and your melodies, timeless. Safe travels

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