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HomeInfluencer MarketingMeet Saru Mukherjee: The Woman Behind ‘Diapers and Lipsticks’.

Meet Saru Mukherjee: The Woman Behind ‘Diapers and Lipsticks’.

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In recent years, the world of social media has seen a rise in Mom Influencers – women who share their experiences of motherhood and lifestyle with a vast audience. Amongst these, Saru Mukherjee Sharma has made a name for herself with her Instagram account, Diapers and Lipsticks. As a working mother, Saru shares insightful tips on parenting, self-care, fitness, and makeup, among others. Her powerful and impactful content has made her a well-known influencer in the industry. Saru’s ideology, execution, and message of her content have always been strong, and her journey is one that inspires many. In this blog, we will delve deeper into the life of Saru Mukherjee and discover how she has made a mark in the world of Mom Influencers.

Who is Saru Mukherjee?

Saru Mukherjee is a well-known Mom Influencer who has made a name for herself in the industry. Saru Mukherjee Sharma hails from Birbhum, West Bengal, and was brought up in Ludhiana, Punjab. She holds a Bachelor’s degree in Business Administration (BBA). After completing her graduation, she tied the knot with Sumit Sharma, her longtime partner whom she had been dating for eight years. The couple got married and settled in Gurugram, where Saru worked in a leading multinational company. However, after becoming pregnant in 2016, she decided to take a break from her corporate career and embrace motherhood. 

During this phase, she discovered her passion for blogging and eventually started her blog, “Diapers and Lipsticks,” which has now become a household name among mothers in India. Since Saru has a background in marketing she has used her expertise to build her personal brand. Her journey as a Mom Influencer began when in 2017 when her son Rudraksh was six months old and when she started sharing her parenting experiences on social media. Her followers loved her content and found it relatable, which resulted in an increase in her following.

Early life

  • Date of Birth: 4 Aug 1990
  • Zodiac Sign: Leo
  • Nationality: Indian
  • Hometown: Ludhiana
  • Religion: Hindu

Physical Stats & Other

  • Height: 5’7
  • Hair color: Brown
  • Eyes color: Black

Education

  • Bachelor in Business Administration 

Career

  • 5 years experience working with an Absence Management in Amazon, Digital Content Creator 

Family 

  • Father & Mother: Biswarup Mukherjee, Ruby Mukherjee 
  • Siblings: Krishna Mukherjee 

Relationships

  • Spouse – Sumit Sharma

Favorites

  • Actor – Tom Hanks
  • Actress – Julia Robertson &
  • Food – Paneer 
  • Beverage: fresh fruit smoothies 
  • Colour: Yellow
  • Web Series: Friends 
  • Fashionista: Camila 
  • Holiday Destination: Beaches
  • Hobbies: Sketching 
  • Role Model: Opera 

What type of content does Saru Mukherjee provide?

Saru Mukherjee’s content mainly revolves around motherhood, parenting, and lifestyle. She creates content in various formats such as blog posts, social media posts, and videos. Her brand message revolves around inspiring and empowering mothers to lead a balanced life. She stands for creating a community of mothers who support and uplift each other.

Over time, Saru’s content has evolved, and she has started to collaborate with brands that share her values. Her content has become more diverse, and she has started to share her experiences as a working mom, which has resonated with her audience.

Impact on the industry

Saru Mukherjee has had a significant impact on the Mom Influencer industry. She has inspired and influenced other Mom Influencers to create content that is authentic and relatable. Saru has collaborated with various brands and other influencers, which has resulted in her followers discovering new products and services.

Saru has also used her platform to advocate for causes that she believes in. She has collaborated with various NGOs and has raised awareness about issues such as maternal and child health. She also talks about financial literacy, mom shaming, breastfeeding, and post-partum via her content to help educate and empower other women. Saru’s dedication to using her platform for social good is truly inspiring and sets a great example for others in the influencer industry.

Challenges and criticisms

As a Mom Influencer, Saru Mukherjee has faced her fair share of challenges and criticisms. When she first started out, some people in her life dismissed her work as a hobby or a time pass. They didn’t see it as a legitimate profession and believed that Saru had “settled” or “compromised” by pursuing this career path.

Furthermore, like many other influencers, Saru has faced criticism for promoting an unattainable image of motherhood. Some people have accused her of being too focused on her personal brand and not being relatable enough to the average mother.

Despite these challenges and criticisms, Saru has persevered and continued to create content that is both inspiring and relatable. She has responded to the criticism by taking it positively and continuing her work to prove others wrong.

Achievements

Saru Mukherjee Sharma, the accomplished digital content creator and influencer, has left an indelible mark on the industry through her remarkable career. 

  • Saru has collaborated with some of the world’s leading brands, including Amazon, Myntra, Horlicks, Nestle, ICICI Bank, Asian Paints, Mia by Tanishq, and L’Oréal Paris, establishing herself as a force to be reckoned with in the influencer marketing space.
  • Saru volunteered for UNICEF and WHO during the COVID-19 pandemic, lending her voice to different campaigns about parenting and raising awareness about the pandemic.
  • In 2019, Saru was awarded by Social Samosa as ‘Super Woman’, recognizing her outstanding achievements in the field of influencer marketing.
  • Saru was named the ‘Best Mom Blogger’ by B&B Magazine, acknowledging her unwavering dedication to her craft.

Currently, Saru is busy nurturing her 5-year-old son and is simultaneously juggling her blogging profession. Despite her busy schedule, Saru continues to inspire and empower women across the globe through her exceptional work as a mom influencer. Her passion, talent, and unwavering commitment to excellence are what sets her apart and make her a true icon in the world of digital content creation.

What inspired Saru Mukherjee to become a content creator?

She said, “I loved sharing & documenting my journey as a new mom, I loved reading about other moms’ experiences & it felt relatable, back then there were only a few moms doing that in India when I started. And I knew I had to continue this path.”

Any suggestions for budding mommy entrepreneurs?

Saru Mukherjee stated, “Take it slow, as a mom we are always multitasking, have ton of responsibilities & it can become overwhelming. So it’s important to enjoy the process instead of trying to reach the finish line. Manage your time well & ask for support from your loved ones.” 

Which content creator do you actively follow?

 According to Saru, “There are many I follow actively among few are Camila Coelo, Shrads, Komal Pandey & Larisa D’sousa. I love how genuine, creative & inspiring their work is.” 

How do you manage your work-life balance?

She said, “I make sure when I’m with my family or on Holiday, I’m not just on my phone. I have fixed hours of posting on Instagram so I’m not glued to my phone/work all day & spending time with myself & my loved ones too.”

Have a look at some of the brand collaborations of Saru Mukherjee.

Mia By Tanishq-

Horlicks-

Ed-a-mamma-

Lenskart-

Saru Mukherjee’s social media:

Instagram: https://www.instagram.com/diapers_and_lipsticks/?hl=en

Facebook: https://www.facebook.com/Diaperslipsticksblog/

Blog: https://diapersandlipsticksblog.wordpress.com/

Conclusion

In conclusion, Saru Mukherjee has made a significant contribution to the Mom Influencer industry. Her brand message of inspiring and empowering mothers has resonated with her audience, and she has used her platform to create a community of mothers who support and uplift each other. Despite facing challenges and criticisms, Saru has responded by being transparent and collaborating with other influencers to create a more diverse representation of motherhood.

The future of Mom Influencers looks promising, and Saru Mukherjee’s role in it is crucial. She has paved the way for other Mom Influencers to create content that is authentic and relatable. As the industry continues to evolve, we can expect to see more diverse and inclusive representations of motherhood.

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