Appy Fizz, the iconic sparkling fruit-flavoured drink from Parle Agro, has launched a bold and exciting summer campaign, inviting consumers to embrace the new and take bold next steps for a much-needed change. The campaign features brand ambassadors Kriti Sanon and Jr. NTR, marking the first time they will be seen together onscreen.
The campaign’s theme centers around inspiring consumers to do something new, exciting, and unique, making a much-needed change in their lives. The campaign is poised to be one of Appy Fizz’s most memorable campaigns yet, introducing its newly revamped packaging design through a summer brand film and activations for consumers across India.
Appy Fizz has always been a healthier alternative to colas, free of caffeine and packed with fruit flavours, and continues to delight audiences with its edgy and exuberant campaigns. The ad film’s captivating cinematography and stylized graphic backdrops take viewers on an exciting journey, adding to the mysterious, stylish, and confident vibe of the brand.
The enigmatic personalities of Kriti Sanon and Jr. NTR invite audiences to ‘Feel the Fizz’ and embrace the new, against a backdrop of magnificent graphics and catchy, pulsating music.
Nadia Chauhan, Joint Managing Director & CMO, of Parle Agro, commented on the summer campaign, “This season’s summer campaign for Appy Fizz is symbolic of our legendary brand of 20 years, shedding its old look and marking a new chapter in its prolific legacy. We are celebrating this elevated identity in a massive way as our brand ambassadors, Kriti Sanon and Jr. NTR join forces for a memorable multi-channel campaign.”
Along with the ad film, the campaign will be amplified through activations across TV, outdoor, digital, and radio. An aggressive outdoor campaign has already been put into action, with large-impact hoardings and branding at heavy footfall and traffic areas to drive enormous visibility and reach for the brand.
Appy Fizz is also the associate sponsor for the IPL this season, and the new campaign will play out during the entire run of the much-awaited sports event, capitalizing on its massive reach and high viewership. In addition to ads, numerous innovations will be done within prime-time TV shows across channels to feature the product.
The idea behind the campaign is to focus on building the brand through in-show integrations, going beyond showcasing the product via advertisements. The product is available at a retail price of Rs.10.
In conclusion, Appy Fizz’s summer campaign with Kriti Sanon and Jr. NTR is an exciting and bold move for the brand, marking a new chapter in its legendary legacy. With a focus on inspiring consumers to embrace the new and make bold changes, the campaign is set to be one of the brand’s most memorable yet. With aggressive outdoor, TV, digital, and radio activations, as well as innovative in-show integrations, the brand is sure to reach and delight audiences across India. So, why not ‘Feel the Fizz’ and embrace the new with Appy Fizz this summer?
