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Art-E Teams Up With Antara Senior Care To launch AGEasy

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Art-E Media Tech, a MarTech agency, is excited to reveal its latest venture alongside

Antara Senior Care, a Max Group Company, as they introduce AGEasy. This collaborative effort involves Art-E Media Tech overseeing the launch of AGEasy, a direct-to-consumer (D2C) platform, and establishing the brand’s visibility on social and e-commerce platforms. Moreover, the agency is also responsible for providing ongoing post-launch assistance to the brand.

Art-E + Antara Senior Care = AGEasy

The collaboration between Art-E Media Tech, India’s leading creative media and MarTech agency, and Antara Senior Care, a Max Group Company, to launch AGEasy, a modern direct-to-consumer (D2C) platform within Antara’s Assisted Care Services portfolio, holds great promise for seniors. AGEasy is designed to empower seniors to age gracefully by providing tailored health and wellness solutions based on expert-guided advice, cutting-edge technology, and curated products. This innovative platform aims to enhance the quality of life for seniors who often face common health issues such as joint pain, diabetes, high blood pressure, and a higher risk of falls.

Also Read: Art-E Wins the Integrated Digital Mandate For Saatvik Solar

AGEasy’s holistic approach combines product innovation, expert assistance, and user-friendly technology to help seniors manage chronic health conditions. The platform offers a unique range of products and service-based solutions specifically designed for seniors, backed by scientific evidence and developed in collaboration with domain experts. AGEasy’s expert team, consisting of qualified physiotherapists, orthotists, nutritionists, and professionals trained in Geriatric Care, ensures that seniors receive personalized health solutions.

This collaboration signifies a significant step towards improving the well-being of seniors, providing them with valuable support, and enabling them to live their lives with ease and joy.

What do experts have to say about this partnership?

Art-E Teams Up With Antara Senior Care To launch AGEasy
Amit Dhawan

Amit Dhawan, Partner and CEO, Art-E, said, “Our partnership with Antara has been a truly amazing experience and after delivering the best for their Assisted Care Services offerings, we took up the baton to partner with them for AGEasy. A strong creative team from our end in collaboration with a highly experienced team at Antara, made this launch successful.”

Rohit Khatua, Chief Marketing Officer, Antara Senior Care, said, “As pioneers in the space of senior care, Antara always strives to offer products and solutions that enhance the quality of life for our seniors, enabling them to age with ease and joy. With the introduction of our latest offering, AGEasy, we’ve taken another significant step towards establishing a fully integrated ecosystem for seniors. When we embarked on this journey, Art-E enthusiastically embraced the new challenge and joined forces with us. I am confident that this partnership will successfully propel our brand forward.”

Art-E Teams Up With Antara Senior Care To launch AGEasy
Rohit Khatua
Art-E Teams Up With Antara Senior Care To launch AGEasy

Varun Gupta, Chief Business and Growth officer, AGEasy by Antara, said, “AGEasy by Antara is designed keeping in mind various chronic conditions that often trouble seniors. Two of these conditions are joint pain and risk of fall, for which we have launched holistic joint pain and fall-management solutions. Art-E has been part of the Antara family for some time now, making them the natural choice to collaborate on the launch of our new direct-to-consumer (D2C) venture. Leveraging their creative team and their profound expertise, Art-E played a pivotal role in the successful launch of AGEasy.”

Also Read: Art-E Media Wins Digital Creative and Media Mandate for Buds & Berries


In conclusion, the partnership between Art-E Media Tech and Antara Senior Care to launch AGEasy represents a significant leap in senior care and well-being. This innovative D2C platform, born from a shared vision to improve the lives of seniors, stands out as a holistic solution for aging with grace and joy. AGEasy offers a unique blend of expert guidance, cutting-edge technology, and curated products to address the specific health needs of seniors, allowing them to manage chronic conditions more effectively.

With the backing of a dedicated team of qualified experts in various fields and a strong commitment to senior health, AGEasy is poised to become a trusted companion for seniors and their families. This collaboration not only introduces a transformative platform but also reinforces Antara’s goal to be the most loved and trusted brand for seniors.

The launch of AGEasy not only marks a significant achievement in the realm of senior care but also serves as a testament to the power of collaboration and innovation in addressing real-world challenges. As AGEasy continues to evolve and positively impact the lives of seniors, it paves the way for a brighter and more comfortable aging experience, embodying the essence of “age with ease and joy.”

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