Avenue Supermarts, the parent company of DMart, has appointed Anshul Asawa as CEO designate, effective March 15, 2025, according to an exchange filing.

Succession of Ignatius Navil Noronha
Asawa will succeed Ignatius Navil Noronha, who will complete his five-year term as managing director of Avenue Supermarts on January 31, 2026. Asawa is set to take over as managing director and CEO on February 1, 2026, subject to shareholder approval.
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Anshul Asawa’s Professional Background
Asawa brings nearly three decades of experience from Unilever, with roles across India, the Netherlands, and the United Kingdom. Most recently, he served as country head for Thailand and general manager for Greater Asia in Unilever’s home care division.
Leadership and Achievements at Unilever
During his 15-year tenure in India, Asawa held key leadership roles in sales, marketing, and distribution. He spearheaded HUL’s digitization efforts and drove product innovations in the homecare sector. Asawa also led transformative initiatives in sales and distribution, focusing on both urban and rural markets in India. He is recognized for his consumer-centric approach, commercial discipline, and strong execution focus.
Conclusion
In conclusion, the appointment of Anshul Asawa as CEO designate of Avenue Supermarts marks a significant leadership transition for the company. With nearly three decades of experience at Unilever, including his expertise in sales, marketing, and digital transformation, Asawa is poised to drive the company’s growth and innovation. His consumer-centric approach and leadership in both urban and rural markets will help Avenue Supermarts continue to expand and adapt in a rapidly evolving retail landscape, ensuring a smooth transition as he takes over from Ignatius Navil Noronha in 2026.