Nu Republic®, India’s pioneering lifestyle technology brand, has signed acclaimed actor Abhay Deol as the brand ambassador for its latest innovation—Triphop® smart backpacks. Designed for music lovers, creators, and urban trendsetters, these backpacks merge cutting-edge technology with bold, fashion-forward designs.
Nu Republic X Abhay Deol
A Multi-Platform Campaign Showcasing Style and Innovation
To mark the launch, Nu Republic has unveiled a high-decibel multi-platform campaign spanning TV, digital, and print, conceptualized by Design Stack and shot by renowned photographer Ashish Shah. The campaign captures Abhay Deol’s personal style while reflecting the brand’s philosophy of breaking conventions and championing self-expression.
Behind-the-Scenes Film: Abhay Deol as Co-Creator
The BTS film offers a glimpse into Abhay Deol’s involvement in the creative process. From design discussions to style curation, Abhay is not just the face but a co-creator, lending authenticity to the Triphop® line.
“I’m excited to be the face of Nu Republic’s Triphop collection and to build backpacks that reflect my personal style,” said Abhay Deol.
Triphop Voyager Series: Smart Backpacks for Every Lifestyle
The newly launched Triphop Voyager Series includes five backpack and sling designs:
- Triphop Voyager Nomad Backpack – INR 2999
- Triphop Voyager Drift Backpack – INR 2499
- Triphop Voyager Edge Backpack – INR 1999
- Triphop Voyager Loop Sling Bag – INR 1599
- Triphop Voyager Evo Backpack – INR 1099
Each design combines tech-powered functionality with style, catering to urban commuters, weekend explorers, and creators who demand more from what they carry.
The backpacks are available on Amazon.in, Blinkit, and www.nurepublic.co.
Nu Republic: Where Technology Meets Fashion
Nu Republic® has established itself as a trailblazing wear-tech brand, known for wireless audio devices, smartwatches, earbuds, speakers, and innovative charging solutions. With a fashion-first design philosophy, the brand makes high-tech products stylish and affordable.
With the addition of Abhay Deol alongside existing endorsers Farhan Akhtar and Shibani Akhtar, Nu Republic continues to push boundaries in electronics, music, and fashion.
Let’s wrap up
Nu Republic’s Triphop® smart backpacks are more than just travel gear—they are a statement of style, self-expression, and modern functionality. With Abhay Deol on board as a co-creator and ambassador, the brand redefines what it means to move through life boldly, stylishly, and tech-savvy.
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