Dabur Khajurprash, a premium product from Dabur India, has announced celebrated shooter and double Olympic medallist Ms. Manu Bhaker as its new brand ambassador. The partnership aims to highlight the importance of combating iron deficiency and supporting healthy haemoglobin levels, particularly among Indian women.
The launch of an Integrated Media Campaign featuring Manu Bhaker emphasizes Dabur Khajurprash’s role in building immunity and improving overall health through a unique blend of premium dates and over 40 Ayurvedic herbs.
Manu Bhaker brand ambassador of Dabur Khajurprash
The Vision Behind the Partnership
Rajeev John, Executive Vice President, Dabur India Ltd, expressed his enthusiasm about the collaboration, stating, “We are very excited to partner with Star Shooter and Double Olympic Medallist Ms Manu Bhaker as the brand ambassador of Dabur Khajurprash. Manu Bhaker’s pan-India appeal and confident persona make her an ideal fit for our brand. This partnership will help us connect better with consumers and emphasize the importance of maintaining a healthy lifestyle.”
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Tackling Iron Deficiency in Women
Iron deficiency is a pressing concern in India, where one out of two adult women is anaemic. Amit Garg, General Manager-Marketing, Dabur India Ltd, explained, “Women often suffer from symptoms like frequent headaches, extreme fatigue, hair loss, and pale skin, which are manifestations of anaemia. With Dabur Khajurprash, we aim to address this issue. Made from premium dates and enriched with 40+ Ayurvedic herbs, Dabur Khajurprash combines health benefits with a delightful taste, empowering women to live healthier, more energetic lives.”
A Message from Manu Bhaker
Speaking on her association, Manu Bhaker shared her excitement about joining the Dabur family. She said, “Through this new campaign, I urge women to prioritize their health and maintain healthy iron and haemoglobin levels. Dabur Khajurprash is a perfect step toward achieving a fulfilling and balanced lifestyle.”
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The Health Benefits of Dabur Khajurprash
Dabur Khajurprash offers several health advantages, making it an essential addition to women’s daily routines:
- Fights Iron Deficiency: Enriched with premium dates, it helps maintain healthy haemoglobin levels.
- Boosts Immunity: The product combines the power of 40+ Ayurvedic herbs to strengthen the immune system.
- Enhances Energy Levels: By addressing anaemia and fatigue, it helps women stay active and productive.
- Delicious Taste: The natural sweetness of dates makes it enjoyable for all age groups.
Conclusion
With Manu Bhaker as the face of Dabur Khajurprash, the brand reinforces its commitment to addressing iron deficiency and empowering women to live healthier lives. This campaign not only highlights the product’s health benefits but also serves as a call to action for women to prioritize their well-being.
