Levi’s has announced the onboarding of Punjabi superstar Diljit Dosanjh as its latest global brand ambassador. This marks a historic moment as Diljit becomes the first Punjabi artist to join Levi’s growing network of creative talent.
Levi’s X Diljit Dosanjh
Celebrating Self-Expression Through Denim
Levi’s partnership with Diljit Dosanjh aligns with the brand’s long-standing commitment to self-expression. Known for his unique style, vibrant personality, and genre-spanning music career, Diljit perfectly represents the modern spirit of Levi’s.
Levi’s Menswear Collection and Diljit’s Signature Style
The collaboration highlights Levi’s menswear collection, particularly the New Loose and Relaxed fits. These styles reflect Diljit’s fashion-forward approach and blend of heritage with contemporary style.
Diljit Dosanjh’s Statement on the Collaboration
Sharing his excitement about the collaboration, Diljit Dosanjh stated, “I’ve always admired Levi’s for the way it blends heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”
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Levi’s Leadership on the Partnership
Amisha Jain, Managing Director and SVP, South Asia, Middle East, Africa, and Non-EU at Levi Strauss & Co., expressed her enthusiasm about the partnership, saying, “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey aligns with our brand’s mission of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”
A New Era of Fashion and Influence
With this collaboration, Levi’s continues to reinforce its influence in music, fashion, and culture. Diljit’s association with the brand is expected to bring a fresh and authentic perspective to Levi’s global campaigns.
