Divine Solitaires is back with its annual extravaganza, the Solitaire Festival of India (TSFI), now in its third edition. Running from August 1-31, 2024, this much-anticipated event promises to dazzle diamond enthusiasts across India. This year, the festival features Bollywood star Vaani Kapoor as the face of the campaign, adding star power and allure to the month-long celebration.
Divine Solitaires X Vaani Kapoor: An Exciting Partnership
Vaani Kapoor, renowned for her performances in hits like War, Shuddh Desi Romance, and Befikre, steps into the spotlight as Divine Solitaires’ brand ambassador. With a robust social media following of 8 million, predominantly among the Indian youth, Kapoor’s involvement is set to boost the festival’s appeal and reach.
Festival Highlights
The Solitaire Festival of India will unfold in over 200 jeweller stores nationwide, as well as on Divine Solitaires’ online platform. Customers can explore exquisite diamond solitaire collections from some of India’s top diamantaires throughout August. Each purchase during the festival includes valuable gifts and entry into exciting lucky draws.
Gifts and Prizes
Shoppers will receive assured gifts with every purchase of diamond solitaire jewellery. Additionally, every purchase comes with coupons for weekly lucky draws on August 11, 17, and 24. These draws feature enticing prizes such as iPhones and Alto cars. The grand finale, set for September 4, will award one lucky winner with a luxurious XUV 700, among other fabulous prizes.
Also Read: Johnson’s Baby Launches ‘Protection Pehle Din Se’ Campaign with Anil and Sonam Kapoor
Marketing and Engagement
Building on the success of the previous year, which saw a remarkable 600% increase in footfall, Divine Solitaires is amplifying its marketing efforts. The campaign will include targeted ads in regional newspapers, impactful radio spots, and cinema ads across the country. An interactive element will be introduced with a live draw event on Facebook and Instagram on August 11, engaging audiences and enhancing the festival’s community spirit.
A Not-To-Be-Missed Event
“The festive and wedding season is just around the corner, and there is no better time than August and no better opportunity than TSFI to invest in diamond solitaire jewellery. Our customers will not only experience the finest quality solitaires but also have a chance to win fantastic prizes,” said Jignesh Mehta, Founder of Divine Solitaires.
With its grand scale and exciting offerings, TSFI 2024 is set to be a memorable event for diamond lovers across India.
Conclusion: Divine Solitaires X Vaani Kapoor
As the Solitaire Festival of India 2024 unfolds, Divine Solitaires, with Vaani Kapoor as its star ambassador, is poised to offer an unparalleled experience for diamond enthusiasts. This month-long festival not only provides an opportunity to explore some of India’s finest diamond solitaire collections but also rewards shoppers with exciting gifts and chances to win luxurious prizes. With a dynamic marketing strategy and interactive engagements, TSFI 2024 is set to be a highlight of the festive season. Embrace the elegance and excitement of the festival and make the most of this exceptional celebration of diamond solitaires.
