KL Rahul, an iconic Indian cricketer, has once again demonstrated his keen business acumen by investing in Metaman, a men’s jewellery brand that has reimagined its premium perfume range. This move, following Metaman’s acquisition of the Drip Project in 2023, highlights Rahul’s commitment to supporting projects that resonate with the younger generation. The collaboration brings together Rahul’s passion for fashion and Metaman’s expertise in crafting high-quality, affordable products for modern Indian men.
Metaman’s Journey: From Men’s Jewellery to Premium Perfumes
Founded in early 2022 by Harsh Maskara and Anil Shetty, Metaman quickly made its mark in the market by offering jewellery designed exclusively for the modern Indian man. The brand’s success led to the acquisition of Drip Project in 2023, further expanding its portfolio. Now, Metaman has ventured into the fragrance industry, reimagining its premium perfumes, with the support of none other than KL Rahul.
KL Rahul’s Investment: A Blend of Passion and Vision
KL Rahul’s investment in Metaman is not just a financial one but a personal passion project. Known for his involvement in health, wellness, sports, and fashion, Rahul’s decision to invest in the reimagined Drip Project perfumes, now under the Metaman brand, is driven by his deep interest in creating something meaningful and lasting. Rahul’s association with the brand goes beyond being a mere ambassador; it’s a long-term commitment to shaping a product line that aligns with his refined taste.
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Harsh Maskara on Partnering with KL Rahul
Harsh Maskara, Co-Founder of Metaman, reflects on Rahul’s journey with the brand: “KL has been an investor in Metaman Brands Pvt Ltd and The Drip Project from the beginning. His interest in expanding into the fragrance market and re-launching Metaman as a premium perfume brand was immediate. This venture is a testament to his passion for quality and luxury, perfectly embodied in our new perfume collection.”
The Reimagined Perfume Range: Luxury and Sophistication for All
The new Metaman fragrance collection is a symbol of luxury and sophistication, crafted to meet the diverse preferences of modern men. By blending exceptional quality with refined sophistication at an accessible price point, Metaman has created a product that stands out in the global market. This range reflects Drip’s commitment to delivering timeless, high-end products that resonate with discerning consumers.
KL Rahul: Beyond the Pitch, Into the Future
KL Rahul’s venture into the world of perfumes is just one of many investments he’s made to cater to the demands of younger generations. His portfolio includes investments in visionary projects such as Flam, an AI-powered company, as well as Boldfit, XYXX, Hyugalife, 4Cast, and Players Fund. Each of these ventures reflects Rahul’s dedication to exploring opportunities beyond cricket, securing a future where his influence extends into various industries.
Conclusion: A Lasting Impression
KL Rahul’s collaboration with Metaman is more than just a business move; it’s a statement of his refined taste and commitment to creating quality products. As Metaman continues to grow, the brand’s reimagined perfume range is set to leave a lasting impression on modern Indian men, embodying luxury, sophistication, and timeless appeal.
