Laxmipati Sarees, one of India’s most celebrated saree brands, has announced popular actor Rashmika Mandanna as its new brand ambassador. This strategic partnership marks a major milestone for the brand, known for its lightweight fabrics, elegant prints, and rich cultural appeal.
Laxmipati Sarees X Rashmika Mandanna
A Nationwide Campaign Kicks Off
The association launches with a massive 360-degree campaign starting July 29, 2025, spanning television, digital, print, and outdoor media. The campaign will also feature prominently during the premiere of “Kyunki Saas Bhi Kabhi Bahu Thi” on Star Plus and JioHotstar, ensuring maximum reach across households in India.
Rashmika Mandanna on the Timeless Beauty of Sarees
Sharing her excitement, Rashmika said:
“Sarees carry so much more than just fabric—they hold our stories, tradition, and timeless beauty. Each one reflects a rich cultural legacy, and Laxmipati makes them so easy to wear—light, vibrant, and full of elegance. I’m so happy to be associated with a brand that brings heritage to life with such effortless style.”
Her words mirror the brand’s ethos of blending tradition with contemporary appeal.
Laxmipati’s Legacy: Four Decades of Trust and Elegance
Sanjay Sarawagi, Managing Director of Laxmipati Sarees, emphasized the brand’s journey:
“For four decades, Laxmipati has stood for trust, quality, and elegance. With Rashmika joining our journey, we are reaffirming our commitment to stay rooted in Indian tradition while connecting with today’s woman.”
Manoj Sarawgi, Director, added:
“Rashmika brings a natural warmth and relatability. Her presence will help us reach new audiences while staying true to our core—creating sarees that are light, beautiful, and truly made for every Indian woman.”
Also Read: Vasmol Onboards Vidya Balan as the Brand Ambassador
Campaign Vision: Celebrating the Modern Indian Woman
Rakesh Sarawagi, Director at Laxmipati Sarees, highlighted the brand’s storytelling angle:
“Rashmika blends relatability and glamour, which perfectly aligns with Laxmipati’s identity. Through this campaign, we’re showcasing the modern Indian woman—confident, joyful, and deeply connected to tradition.”
Behind the Campaign: Designing Sensory Elegance
Shreyansh Baid, Founder of Shreyansh Innovations, the creative force behind the campaign, noted:
“We wanted to highlight the lightness, fine fabric, and visual elegance of Laxmipati sarees. Rashmika’s presence adds celebratory warmth, making the campaign both aspirational and authentic.”
Conclusion: A Blend of Star Power and Cultural Depth
With Rashmika Mandanna as the face of Laxmipati Sarees, the brand is set to strengthen its position as a favorite among saree lovers across India. This collaboration brings together heritage, elegance, and relatability, capturing the essence of the modern Indian woman who wears tradition with pride.
