Magic Moments Vodka, India’s most loved vodka brand, has announced its new brand ambassador — Bollywood superstar Kriti Sanon. Known for her fierce energy, effortless style, and magnetic screen presence, Kriti brings the perfect vibe to the brand that has long been synonymous with celebration, youth, and bold expression.
Magic Moments X Kriti Sanon
A Bold Partnership for a Bold Generation
Radico Khaitan Limited, the parent company of Magic Moments, is thrilled to collaborate with Kriti. “She’s smart, stylish, and fearless — just like the new-age consumer,” said Abhishek Khaitan, Managing Director. “This campaign is not just about raising a toast to the moment; it’s about owning it.”
Amar Sinha, COO, added, “Kriti isn’t just a star; she is the whole vibe. As we level up, Kriti is the perfect partner to lead Magic Moments into its next big chapter.”
Kriti Sanon on Joining the Magic
Kriti herself is excited about this high-energy collaboration. “Magic Moments is all about owning your vibe and celebrating life as it comes, in its raw and untampered form,” she shared. “This partnership is fun, fierce, and full of energy — just the way I like it. Here’s to living the moment, one magic at a time!”
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7 Million Cases and Counting
Magic Moments has crossed a major milestone — surpassing 7 million cases sold this year. This achievement reflects the brand’s ever-growing popularity and its connection with a generation that values authenticity, style, and unforgettable experiences.
Elevating the Brand Experience
With Kriti Sanon on board, Magic Moments is set to raise the bar. Whether it’s wild party nights or chill evenings with close friends, the brand aims to become the go-to choice for every occasion. It is also gearing up to strengthen its footprint across both existing and emerging markets.
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Closing Thoughts
Kriti Sanon’s entry marks an exciting new chapter for Magic Moments. With her vivacious personality and bold spirit, she’s the perfect ambassador to embody the brand’s youthful, fearless, and celebratory essence. Together, they are ready to create moments that aren’t just magical — they’re unforgettable.
